Auto Industry

Pre-owned car retailing platform Spinny has acquired a 100% stake in AI-powered connected car startup Scouto. The deal will mark one of the first consolidations in the AI-powered used car solutions segment where Spi...

Leading automotive and industrial supplier Schaeffler is the official “Series and Innovation Partner” to the DTM racing series and will bring the steer-by-wire technology Space Drive to the starting grid in three DT...

Harley Owners Group (HOG) conducted nation-wide dark rides and rallies to support the cause of several Harley Davidson dealers who they feel have been hit hard because of the US company’s decision to close shop here...

Hyundai Motor India Ltd. (HMIL) has released the road safety film aimed towards safe driving practices. This film marks the phase III of #BeTheBetterGuy road safety initiative by Hyundai since 2016 and highlights th...

Hyundai Motor India plant in Sriperumbudur in Tamil Nadu is bustling with frenzied activity. They are getting ready to manufacture the new Santro family car. The new Santro would soon be launched in the country. Cod...

A top of the trim, white Creta AT, which had the distinction of creating history in the Hyundai world by being the 7 millionth car, rolled off the production lines with Y.K Koo, Managing Director, Hyundai Motor Indi...

Interview with Vinod Sahay, CEO, Mahindra Two Wheelers. Sahay feels the premium segment in two-wheelers is growing exponentially.

Balkrishna Industries Ltd. (BKT), known for their off-highway tyres announced its entry into the two wheeler tyre space for the Indian market. The tyres will initially be outsourced by the company and within six mo...

Celebrities have been endorsing everything from an underwear to a car, all over the world. They could be film stars, sports personalities including footballers, boxers, cricketers, sprinters, rugby players, golf cha...

Tata Motors has signed-up the football player star, 4 consecutive times Best Player of the World, Lionel Messi, in a long-term association as it global brand ambassador to promote and endorse its passenger vehicles,...

Now that its entire links with erstwhile Hero Group is over, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) has announced its next wave of strategic expansion. The Japanese company finally enters a new era of ind...

The South Korean government has appointed Indian Bollywood star Shah Rukh Khan as its ‘Goodwill Ambassador for Public Diplomacy’ on April 11, 2014. At a function in Gugaon near New Delhi he was conferred the post. T...

The mass segment bike will keep evolving. If you can recollect, a couple of years back, the mass segment bike was more of a Rs. 30,000 kind of a product. Today, it is worth Rs. 40,000. Going forward, it might be equ...

Our marketing strategy will always be about what the consumer needs. If you look at the Evalia, we have taken a very different approach. We have not looked at a family. We have looked at a unit. It’s not about a hus...

Interview with Sudeep Narayan, Marketing & PR Director, Volvo Auto India Pvt. Ltd.

Mahindra & Mahindra has announced its new brand association with Telugu superstar Mahesh Babu in And

Interview with Vikram Malhotra, Vice President, Marketing & Sales, JK Tyre & Industries Limited

Ford’s vision is very clear. We want to follow the ‘One Ford’, ‘One Team’ and ‘One Plan’. That doesn’t change. We are going to bring global, high-quality, safe and smart products to India. And we are going to make s...

I would like to increase the speed of doing things in the organisation---the speed in everything. This has to be done in order to meet our targets for 2014. By that time we would be looking at one million bikes. To ...