Kalyani Powertrain to drive growth at Bharat Forge

Kalyani Powertrain Limited (KPTL), a wholly owned subsidiary of Bharat Forge Ltd., is all set to drive the company’s vision for sustainable development, by investing in cutting-edge technologies. KPTL was founded i...

Hero Electric rolls out e-scooters from Mahindra’s Pithampur plant

Hero Electric announced the rollout of its first batch of electric scooters from Mahindra Group’s Pithampur plant in Madhya Pradesh. Earlier this year, Hero Electric had announced its 5-year partnership with Mahindr...

Komaki to set up 45000 charging points across India by end 2023

The electric vehicle division of KLB Komaki, known for producing powerful and sporty electric two-wheelers is now ready to charge up India’s EV infrastructure with high-end peer-to-peer charging points across the le...

Okinawa Autotech to set up third ‘mega’ plant in Rajasthan for EVs

Okinawa Autotech, India’s No-1 selling electric two-wheeler brand has announced the setting up of a mega factory in Karoli, Rajasthan. It will be one of the most comprehensive units and the first such attempt made ...

Okinawa Autotech signs JV agreement with Tacita of Italy

Leading Indian electric two wheeler manufacturer Okinawa Autotech has signed a joint venture agreement with Tacita, an Italian manufacturer of electric performance and cruiser motorcycles. The new company, born from...

Ather sells 3779 units of electric two wheelers in April 2022

Electric two wheeler manufacturer Ather Energy sold 3779 units in April 2022, recording a 255 per cent growth compared to April 2021. The company rolled out a new OTA upgrade to offer a new SmartEco mode.

Hero Electric, ReadyAssist tie up for skilling 20,000 mechanics

Hero Electric has partnered with ReadyAssist, a leading 24/7 roadside assistance company for training and upskilling 20,000 mechanics for servicing EVs under its Private Garage Owners (PGO) initiative. With the risi...

UP is priority market for Revolt Motors;  opens lifestyle experience store in Noida

Revolt Motors, India’s next gen-mobility company announced the opening of its first flagship store in Noida. The new store will be the brand’s second retail outlet in Uttar Pradesh, after opening the first one in Lu...

National Highway for EV, NHEV. NITI Aayog, Battery Swapping, electric mobility battery standardisation.

The National Highway for EV (NHEV) Working Group members met Advisor NITI Aayog Sudhendu J Sinha (Infrastructure, Connectivity – Transport and Electric Mobility) and discussed the recently announced policy for ‘Batt...

TVS Motor Company acquires Swiss E-Mobility Group AG (SEMG)

TVS Motor Company announced the successful acquisition of a 75% stake in the Swiss E-Mobility Group (SEMG). The acquisition reaffirms TVS Motor Company’s commitment to expansion in Europe through a portfolio of prem...

LML Electric ties up with Saera Electric, makers of Yogo bikes

LML Electric, a company owned and controlled by Yogesh Bhatia (the man behind Detel electric bikes) has announced a strategic partnership with New Delhi based Saera Electric Auto, a sister concern of Satra Group of ...

Hero Electric, Mahindra to produce Hero, Peugeot Motocycles e-2 wheelers

Hero Electric and the Mahindra Group announced their collaborative intent wherein the latter Group will manufacture Hero Electric’s most popular electric bikes – Optima and Nyx at their Pitampur plant to meet the gr...

High speed e-two wheeler sales jump 425pc, grabs 61pc of E2W market

The year 2021 has clearly shown that Indians have begun to prefer registered high speed electric two wheelers (E2W) as compared to non-registered low speed two wheelers. Thus, while registered high speed two wheeler...

BMW Motorrad India sells 5,191 motorcycles in 2021; grows 102.5%

BMW Motorrad India sold 5,191 motorcycles in the year 2021, posting a growth of 102.5% as compared to 2020.

E-bike sales will continue to increase rapidly in coming years

The India e-bike market was valued at USD 1.02 million in 2020, and it is expected to reach USD 30 million by 2026.

BMW Motorrad delivers 5000 motorcycles to customers in 2021

In 2021, BMW Motorrad has delivered 5000 premium motorcycles to customers. Overcoming the current sentiment in the two-wheeler industry, BMW Motorrad India will post a growth of over 100% in 2021 as compared to 2020...

Log9 RapidX insta charging batteries for Hero Electric EVs in new tie up

Hero Electric, India’s largest electric two-wheeler company, has announced its partnership with Bengaluru-based advanced battery technology start-up Log9 Materials, to offer Log9 Insta Charging battery packs for its...

Millennials, Gen Z appetite for used cars on the rise: Cars24 Ipsos Report

Ever wondered why sale of new cars has been sliding in the recent past in India? Could it be because of the increased preference among millennials and Gen Z for used cars? Young buyers, who account for 80% of buyers...

Tech rich cars hit by semi conductor shortage; worst festive sales in decade: FADA

The rich and the well off in India want their tech-savvy cars, but there’s a huge slump in supply because of the paucity of semi conductors. Those at the lower income bracket, who are keen to buy cars, feel they rat...

Cars24 to launch Mega Refurbishment Labs in major Indian cities

Cars24, a leading e-commerce platform for pre-owned vehicles, has announced the launch of seven company-owned refurbishment centres called Mega Refurbishment Labs (MRLs) this year. These MRLs will be set up across 3...

DETEL STORY: Phones, televisions & now an electric 2 wheeler for masses

Dr Yogesh Bhatia, CEO & Managing Director of SG Corporate Mobility Pvt.Ltd is someone who has been fulfilling the dreams and aspirations of the masses. From being a seller of SIM cards, branded mobile phones and ele...

Hero Electric to hike production capacity to over 5 lakh by March 2022

Hero Electric, India’s largest EV two wheeler maker, is expanding capacity of its all new production facility in Ludhiana owing to growing demand being witnessed by the brand. With this initiative, Hero Electric aim...

TVS buys majority stake in personal e-mobility co. EGO Movement

TVS Motor Company has announced a partnership with Swiss technology company EGO Movement as a majority shareholder, in an all-cash deal through its Singapore Subsidiary TVS Motor (Singapore) Pte Ltd. The partnership...

Schaeffler showcases innovations in field of e-mobility

Automotive and industrial supplier Schaeffler has presented its vision of sustainable mobility in its “On Track to Sustainable Mobility” showcase at IAA Mobility 2021. Along with product innovations such as its 3-in...

Detel owners buy LML brand to form LML Electric India Ltd

LML Ltd, the erstwhile Kanpur (UP) based two wheeler manufacturer owned by the Singhania family is now the property of Yogesh Bhatia controlled SG Corporate Mobility Pvt.Ltd. SG Corporate owns Detel, the flagship b...

Bajaj Auto to gain post simplified equity structure in Pierer Mobility

Bajaj Auto’s clout in the global motorcycle market, both in the conventional IC engine space as well as the electric two wheeler space, will increase considerably once the proposed simplified equity structure in the...

Anand Group, Mando Corp set up JV company for EV components

Auto component manufacturers Anand Group of India and South Korea based Mando Corporation have announced the setting up of a new joint venture company called Anand Mando eMobility Private Limited for manufacturing a...

Hero Electric raises Rs.220 crore from GII and existing investor OAKS

Hero Electric Vehicles has announced the first part of their Series B funding of Rs.220 crore. Gulf Islamic Investments (GII) led the round along with participation from OAKS.

Cars24 plans US $100m investment in key overseas markets

Cars24, a leading e-commerce platform for pre-owned vehicles and operating in over 130 cities in India is set to further strengthen its foothold in the Southeast Asian and Middle East markets in 2021. The company r...

Electric 2 and 3 wheeler makers give thumbs up to FAME II subsidy hike

The electric vehicle industry has welcomed the Indian Government's move to increase subsidy to electric bikes and scooters by 50%, subject to those that meet the Faster Adoption and Manufacturing of Hybrid and Elect...

Toutche Electric plans aggressive network expansion in India for e-bicycles

In a bid to capture the new e-bike boom, Toutche Electric, one of the fastest-growing startups in the micro-mobility space has announced an aggressive roadmap to expand its dealer network in India.

Spark Minda partners with Israel based company for ADAS technology

Minda Corporation Limited, the flagship company of Spark Minda, has announced its partnership with Israel-based Ride Vision, a leading ADAS (rider assistance systems) solutions company, to bring its range of Artific...

Union Budget 2021-22: There is a buzz in the Electric Vehicle Space

The Union Budget 2021-22 presented by Nirmala Sitharaman may not have given a single sop to the electric vehicle industry but those in this electric vehicle space are upbeat over the indirect measures in the Union B...

TVS owned Norton Motorcycle of UK moves to new headquarters

UK based Norton Motorcycle Co Ltd, acquired by India’s TVS Motor Company in early 2020 has announced that the company is moving to a new headquarters. The state-of-the-art production site located in Solihull, West M...

Hero Electric partners with Earth Ride to provide e-bikes to youth

Electric two wheeler company Hero Electric has announced its partnership with Delhi-based start-up Earth Ride, to provide e-bikes to the youth of the country searching for new business enterprises.

Harley- Davidson begins new journey in India with Hero MotoCorp

A month after US motorcycle major Harley-Davidson announced its decision to shut its manufacturing unit in India, comes the news that Harley-Davidson and India’s leading motorcycle and scooter manufacturer Hero Moto...

TVS Apache crosses 4 million global sales milestone

TVS Motor Company has uncorked the bubbly for reaching the 4 million global sales milestone for its premium motorcycle brand, TVS Apache. Launched in 2005, the TVS Apache series is the fastest-growing premium motorc...

Harley-Davidson to shut manufacturing unit in India

Faced with falling demand for its products in India, US motorcycle giant Harley-Davidson has announced that it is closing its manufacturing facility in Bawal in India’s north Indian state of Haryana.

BMW Group India recommences operations at plant, dealerships

BMW Group India has restarted operations on June 1, 2020 in accordance with government guidelines. Consumers can once again safely explore and experience the complete range of BMW, MINI and BMW Motorrad products at ...

Benelli India temporarily ceases operations at Hyderabad plant

Benelli, a leading worldwide manufacturer of premium bikes and Adishwar Auto Ride India – Mahavir Group, announced that Benelli India has shut down all operations at its manufacturing and assembly plant based out of...

Hyundai Motor India suspends manufacturing operations

Hyundai Motor India will be suspending its manufacturing operations at the Chennai facility from Monday, March 23, 2020 till further notice to stop the spread of coronavirus (COVID-19) - a global pandemic.

Hero Cycles acquires German e-bike pioneers HNF Group

Indian bicycle major Hero Cycles Ltd has acquired a strategic stake in German premium e-bike manufacturer HNF Group. Hero Cycles has taken this stake together with German investment trust holding IBG Beteiligungsges...

Honda celebrating production of 400 million motorcycles

Seventy years after the first Dream DType rolled out of the factory in 1949, Honda is celebrating its 70th anniversary of motorcycle production having produced 400 million units worldwide. Honda was founded in 1948....

UM Motorcycle to revamp business in India as sales hit zero

UM Motorcycle, a US based company, which began selling motorcycles in India sometime in 2016 and had a peak sales of 11,000 units per annum, has begun the 2019-20 financial year with a duck. Yes, both production and...

eBikeGo announces joint venture with Vpledge Delivery

eBikeGo an electric bike rental and delivery platform entered into a joint venture with Vpledge Delivery recently. In this exclusive partnership, eBikeGo will be providing theire co-friendly electric scooters for hy...

Bosch Two-Wheeler & Powersports Business Unit to benefit from India growth story

After the successful introduction of ABS and motorcycle stability control (MSC) technologies, Bosch has introduced its first advanced rider assistance systems for motorcycles, comprising adaptive cruise control, for...

SIAM hosts 13th edition of Styling and Design Conclave

The 13th SIAM Styling and Design Conclave and 11th Automotive Design Challenge organised by the Society of Indian Automobile Manufacturers (SIAM) based on the theme: ‘Shaping Tomorrow’s Mobility Business’ saw a myri...

Bajaj Auto launches new brand identity -The World’s Favourite Indian

Building on its ‘Hamara Bajaj’ roots, two-wheeler manufacturer Bajaj Auto Ltd released its new brand identity as “The World’s Favourite Indian” to announce its transition from a domestic scooter maker to a global mo...

8th EV Expo 2018 concludes successfully with new launches

Electric vehicle manufacturers like Gonenka Electric Motors, Mahindra Electric, ETO Motors, Soni E-vehicle, Altius Technologies, Geekay E-Bicycles, HIM Technoforge, Thukral Electric Bikes, Champion Polyplast and o...

New M4L module from Continental brings Bluetooth-capability to small motorcycles

Motorcycle markets are undergoing a radical shift thanks to stricter global exhaust standards. Since new specifications are difficult or impossible to fulfill with carburetor engines, gasoline injection is becoming ...

CEAT launches Gripp X3 – Everlasting Grip Tyres for motorcycles in India

CEAT Ltd has launched its new range of Gripp X3 – Everlasting Grip tyres for the motorcycle segment in India. These newly launched range of tyre with ‘Everlasting Grip’ with the help of Dual Compound Technology, de...

Need to create mobility eco-system in sync with nature: PM

In one of most inspiring speeches on mobility and the need to conserve nature, Prime Minister Narendra Modi said the need of the hour is to create a mobility eco-system that is in sync with nature. He said he was co...

Global Mobility Summit 2018: Hero Cycles wants better e-bicycle penetration

On the occasion of India’s first Global Mobility Summit, organised by the government’s think tank, the NITI Aayog at New Delhi, Pankaj M Munjal, Chairman, Hero Motor Company made an impassioned plea to policy makers...

Harley-Davidson succumbs to Indian curry, plans 250-500cc bikes for India

Iconic motorcycle manufacturer of the US and a favourite company of US President Donald Trump is beginning to appreciate the flavour of Indian curry. It has just announced its own recipe for the Indian palate wherei...

Triumph delivers 701 Street Triple motorbikes in India

The Street Triple range is now the largest selling roadster range from Triumph in India, after the Bonneville and Tiger series. The sales of the Triumph Street Triple have been 701 units so far since its introductio...

Slow takeoff for electric cars in India, says Bloomberg study

As dependence on conventional fossil fuels abates considerably all over the world in the coming years, electricity generated by wind, sun and batteries will define the way power is generated. The share of coal will ...

Triumph Motorcycles India steps up presence in tier 2, unexplored markets

Triumph Motorcycles India Private Limited, a leading premium luxury motorcycle manufacturer based in the UK, has formalised a strategy to make its presence in India’s tier II market and other unexplored markets. The...

Advanced Rider Assistance Systems for Ducati bikes

When it comes to safety, motorcycle maker Ducati has always been at the forefront. Ducati is the only motorcycle manufacturer world-wide to have a vehicle able to interact with the jacket integrated D|air system, an...

Ducati India introduces Ducati Financial Services

Ducati India Pvt. Ltd., in partnership with Volkswagen Finance Private Limited (VWFPL), has launched Ducati Financial Services (DFS), which offers Ducati customers a personalised financing solution through the Ducat...

Honda Motorcycle & Scooter India production cross 35 million mark

Honda Motorcycle & Scooter India Pvt. Ltd. achieved a monument landmark today by crossing a combined production mark of 35 million units from four of their manufacturing facilities here in India.

Paracoat Products introduces new era of safety, security, environment protection

Paracoat Products Limited, a leading auto component manufacturer and trend setter in the NVH (Noise, Vibration and Heat) Solutions sector, cemented their reach in the Indian component sector with the launch of three...

Brembo launches two Bybre products for scooters, motorcycles

Brembo Brake India which is engaged in development, production and sales of disc brake systems for 2 wheelers with the Bybre brand has launched two new products for the scooter and motorcycle segment at the Auto Ex...

Interview with Pranav Desai, CEO, Laish-Madison Motor Werks Pvt Ltd.

Interview with Pranav Desai, CEO, Laish-Madison Motor Werks Pvt Ltd.Cleveland CycleWerks is not just a motorcycle company but a brand born out of passion keeping in mind the need of riders around the world. They hav...

Interview with Ankit Khatry, co-founder, Emflux Motors

Interview with Ankit Khatry, Co-founder, Emflux Motors. The electric motorcycle will have a range of 200 km in city ride condition, can accelerate from 0 - 100 kmph in 3.0 Seconds and can achieve a top speed of 200 ...

Suzuki Motorcycle India clocks 50pc year on year growth

Suzuki Motorcycle India Private Limited (SMIPL) rounded off a successful year 2018, clocking an overall sale of 39,786 units during December 2017 to record a year-on-year growth of 50.16%. Once again, Suzuki Motorcy...

Kinetic Engineering Limited records a 48% growth in Q2 revenues

Kinetic Engineering Limited, part of the Kinetic Group of Companies headed by Arun Firodia which transformed its business from two-wheelers to auto component systems since 2009, has in a board meeting held on Decemb...

TVS Apache RR 310 launched for Rs 2.05 lakh; Marks entry into super-premium segment

TVS Motor Company has launched the TVS Apache RR 310. The motorcycle marks TVS Motor Company’s entry into the super-premium segment, both in domestic and international markets. The TVS Apache RR310 will be availabl...

Osram unveils high performance automotive lighting product range– 'Rallye’

Osram India, a wholly owned subsidiary of Osram GmbH (Germany), one of the world’s leading lighting manufacturer and the world market leader in automotive lighting, has announced the launch of its new range of high ...

Interview with Rajeev Mishra, CEO, UM Lohia Two Wheelers Pvt Ltd

In a candid interview, Rajeev Mishra, CEO, UM Lohia Two Wheelers Pvt Ltd talks about his company's ambitious growth plans.

Interview with Ayush Lohia, CEO, Lohia Auto

Ayush Lohia, CEO, Lohia Auto in an interview with P.Tharyan, Editor, Motown India talks about his company's collaboration with UM International and how the two companies are planning to bring in new motorcycle model...

Interview with Jose Villegas, Global Sales & Marketing Director, UM International, LLC

Interview with Jose Villegas, Global Sales & Marketing Director, UM International, LLC

EXCLUSIVE: UM to bring 2 new products by 2018, exploring scooter segment

UM Lohia Two Wheelers, a 50:50 joint venture between UM International, a company based in the US and Ayush Lohia-controlled Lohia Auto, will be introducing at least two new products in India in the next one year. On...

Bajaj Auto, Triumph Motorcycles UK global partnership for mid-capacity bikes

Triumph Motorcycles of UK and Bajaj Auto have announced a global partnership to deliver a range of mid-capacity motorcycles (300cc to 500cc) benefiting from the collective strengths of both companies. This partnersh...

Ather Energy gearing up for production of smart e-scooter S340

Bengaluru based Ather Energy has announced that India’s first truly smart, electric scooter, the S340 will begin mass production in the coming months at its new factory in Whitefield Bengaluru. The company kick-star...

Mahindra First Choice Wheels includes premium bikes

Mahindra First Choice Wheels Ltd. (MFCWL), India’s leading multi-brand used car products and services company, has now entered the space of used premium two wheelers. The company will initially focus on the premium ...

Mission Possible: Maruti Suzuki’s 600 acre playground aims to keep cars and people safe

Maruti Suzuki’s 600 acres of unique playground in Rohtak near Delhi in the state of Haryana has around 1400 engineers playing ball almost every day of their lives, not to win trophies for themselves, but to keep the...

Maruti Suzuki Vitara Brezza, TVS Apache RTR 200 4V grab ICOTY, IMOTY 2017 Awards

The 12th Indian Car of the Year (ICOTY) and the 10th Indian Motorcycle of the Year (IMOTY) Awards were handed out to Maruti Suzki and TVS Motor Company

Triumph Motorcycles celebrates 3 years in India; Inaugurates 14th dealership

Triumph Motorcycles India Private Limited – a subsidiary of the iconic British motorcycle manufacturer Triumph Motorcycles, announced the opening of their all new dealership facility in East of Kailash, New Delhi – ...

Ather Energy gets Rs 205 cr funding from Hero MotoCorp

Bengaluru based Ather Energy, the smart electric two-wheeler start-up, announced a fresh round of funding of Rs 180 crores from Hero MotoCorp for 26-30% stake.

India Kawasaki Motor plays good sport with 13 customers

Thirteen is believed to be an unlucky number. Now this could be a myth. But there were definitely 13 disgruntled customers who had almost given up hope on the Kawaski motorcycles they had booked at a dealership in N...

Tork T6X electric motorcycle garners 1000+ booking in 24 hours

Call it the Tesla effect, or some such thing, but Tork's T6X electric motorcycle which was launched in Bengaluru on September 30, 2016 has kicked up a storm capturing imaginations and interest of the motoring world ...

Mahindra rebrands Electric Mobility Business as Mahindra Electric

Mahindra & Mahindra Ltd. (M&M Ltd.) has recently rebranded its electric mobility portfolio as Mahindra Electric. Under the umbrella brand, Mahindra Electric, the company will manufacture electric cars, license out i...

Metro Tyres forays into motorcycle radial tyres

One of the country's leading cycle tyre manufacturers Metro Tyres Ltd. announced its foray into the motorcycle radial tyre sector on September 7, 2016. The company at present holds almost 24pc market share in the cy...

Interview with Yadvinder Singh Guleria, Senior Vice-President, Sales and Marketing, Honda Motorcycle and Scooter India Pvt. Ltd.

Interview with Yadvinder Singh Guleria, Senior Vice-President, Sales and Marketing, Honda Motorcycle and Scooter India Pvt. Ltd.

Interview with Shirish Kulkarni, Chairman, DSK Motowheels

Interview with Shirish Kulkarni, Chairman, DSK Motowheels

Interview with Arun Siddharth, Head – Marketing (Motorcycles), TVS Motor Company

Interview with Arun Siddharth, Head – Marketing (Motorcycles), TVS Motor Company

Interview with Ajinkya Firodia,Managing Director, MV Agusta India Pvt. Ltd

Interview with Ajinkya Firodia,Managing Director, MV Agusta India Pvt. Ltd

Interview with Vikram Pawah, Managing Director, Harley-Davidson India

Interview with Vikram Pawah, Managing Director, Harley-Davidson India

Interview with Pankaj Dubey, Managing Director, Polaris India Pvt Ltd

Interview with Pankaj Dubey, Managing Director, Polaris India Pvt Ltd. Dubey talks about the progress of Indian Motorcycle, part of the Polaris Group.

Interview with Roy Kurian, Vice President, Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd.

Roy Kurian, Vice President, Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd.Kurian feels the two-wheeler industry in India is evolving big time.

Interview with Ayush Lohia, CEO, Lohia Auto Industries Limited

Interview with Ayush Lohia, CEO, Lohia Auto Industries Limited

TWO-WHEELER SPECIAL: Standing Tall On Two Wheels

The Indian two-wheeler industry is gleefully hoping that the remaining months of the current fiscal 2016-17 will see a spurt in demand for two-wheelers.

DSK Benelli plant capacity to reach 100,000 units by 2017; TNT 600i is best seller

Shirish Kulkarni controlled DSK Motowheels the company that has collaborated with legendary Italian superbike manufacturer Benelli is all set to move into its own plant in Wai near Pune in Maharashtra by 2017 where ...

TVS Tyres launches ‘Protorq’ radial tyres for motorcycles in South India

TVS Tyres recently launched their high performance radial tyres - ‘Protorq’ for motorcycles in Chennai. Protorq is best suited for a wide range of premium bikes.

Piaggio India kicks off production of the all new Aprilia SR 150

Piaggio Vehicles Private Limited (PVPL) has rolled out the very first Aprilia SR 150 from its plant in Baramati. After its announcement at the Delhi Motor Show in February, Piaggio has started the production of the ...

MV Agusta officially enters India through Kinetic Group

Italian bike major MV Agusta known for the world’s most premium high-performance superbikes announced its official entry into India via an exclusive partnership with Pune’s automobile major, the Kinetic Group. The c...

Apollo Tyres enters 2 -wheeler tyre market

Leading tyre manufacturer Apollo Tyres Ltd announced its entry into the two wheeler tyre market with the launch of their ‘Apollo Acti’ series. The company began its operations as a commercial vehicle tyre manufactur...

Interview with Mansi Madan Tripathy,Chief Marketing Officer, Lubricants, Shell India Markets Pvt Ltd

When the consumer is walking in here we are trying to provide him the entire experience, they get their RFIDs, take selfies, they can do their power, do a dyno test where they can actually test the power of their bi...

Interview with Vivek Pareek & Akhileshwar Jha of Shell

Shell is a big brand and big brands can add a lot of value to a consumer’s life. We are on a mission to make bike ride more enjoyable. Millions of people ride bikes and are there to make sure they enjoy their rides....

Interview with Ayush Lohia, Director, UM Lohia Two Wheelers Pvt Ltd

We are getting a very fabulous response from the bikers here. They are seeing something different from the RE, Avenger and from the other heavy bikes. The UM bike is positioned between a Harley and a RE. They are ve...




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