When the consumer is walking in here we are trying to provide him the entire experience, they get their RFIDs, take selfies, they can do their power, do a dyno test where they can actually test the power of their bi...
Shell is a big brand and big brands can add a lot of value to a consumer’s life. We are on a mission to make bike ride more enjoyable. Millions of people ride bikes and are there to make sure they enjoy their rides....
We are getting a very fabulous response from the bikers here. They are seeing something different from the RE, Avenger and from the other heavy bikes. The UM bike is positioned between a Harley and a RE. They are ve...
Internationally Indian Motorcycle has launched this group called Indian Motorcycle Riders Group. We are announcing the start of this group’s India Chapter. This is all about giving our riders the pleasure of riding ...
Interview with Mansi Tripathy, CMO, Shell Lubricants India; Inputs: Akhil Jha (AJ), VP –Technical, Shell Lubricants India; Karlo Tugaff (KT), Global Associate Brand Manager – Shell Advance, Shell Global Commercial; ...
Omega Seiki Mobility (OSM), a part of the Anglian Omega Group has announced a joint venture with iM3NY, a prominent battery technology player in the US, to bring battery cell technology in the Indian ...
Continental is promoting the development and use of open source software. The technology company has adopted a manifesto that emphasises its commitment to collaborative work with Free and Open Source ...
Nearly 50 DHL Express vans will begin running on the Michelin UPTIS airless tyre to make last-mile deliveries in Singapore by the end of 2023. The pilot programme begins with the first vehicles making...