When the consumer is walking in here we are trying to provide him the entire experience, they get their RFIDs, take selfies, they can do their power, do a dyno test where they can actually test the power of their bi...
Shell is a big brand and big brands can add a lot of value to a consumer’s life. We are on a mission to make bike ride more enjoyable. Millions of people ride bikes and are there to make sure they enjoy their rides....
We are getting a very fabulous response from the bikers here. They are seeing something different from the RE, Avenger and from the other heavy bikes. The UM bike is positioned between a Harley and a RE. They are ve...
Internationally Indian Motorcycle has launched this group called Indian Motorcycle Riders Group. We are announcing the start of this group’s India Chapter. This is all about giving our riders the pleasure of riding ...
Interview with Mansi Tripathy, CMO, Shell Lubricants India; Inputs: Akhil Jha (AJ), VP –Technical, Shell Lubricants India; Karlo Tugaff (KT), Global Associate Brand Manager – Shell Advance, Shell Global Commercial; ...
Portronics, one of India’s leading gadget brands, launches the Vayu 7.0 — a sleek, multi-functional tyre inflator designed for today’s on-the-go lifestyle. Ideal for both short commutes and long road ...
Uno Minda, a leading tier 1 supplier of proprietary automotive solutions to Original Equipment Manufacturers (OEMs), has launched its advanced, bright, and focused headlights for 7-Seater cars in the ...
Pure, a pioneer in energy storage products and leader in e-mobility 2W announced the launch of battery-based 5 MWh grid storage product, PuREPower Grid, in Delhi. This innovative product is poised to...