When the consumer is walking in here we are trying to provide him the entire experience, they get their RFIDs, take selfies, they can do their power, do a dyno test where they can actually test the power of their bi...
Shell is a big brand and big brands can add a lot of value to a consumer’s life. We are on a mission to make bike ride more enjoyable. Millions of people ride bikes and are there to make sure they enjoy their rides....
We are getting a very fabulous response from the bikers here. They are seeing something different from the RE, Avenger and from the other heavy bikes. The UM bike is positioned between a Harley and a RE. They are ve...
Internationally Indian Motorcycle has launched this group called Indian Motorcycle Riders Group. We are announcing the start of this group’s India Chapter. This is all about giving our riders the pleasure of riding ...
Interview with Mansi Tripathy, CMO, Shell Lubricants India; Inputs: Akhil Jha (AJ), VP –Technical, Shell Lubricants India; Karlo Tugaff (KT), Global Associate Brand Manager – Shell Advance, Shell Global Commercial; ...
Chiltier, a wearable climate technology company, has announced the launch of its much-anticipated Hydro Vest, a thermoelectric personal cooling and heating system. The vest has been designed to help u...
Apollo Tyres Ltd has formally inaugurated its state-of-the-art dedicated outdoor tyre testing facility at Ivalo, Finland. The setting up of this facility was announced few months back and it became fu...
Ahmedabad-based drivebuddy AI, a leading innovator in AI-powered Advanced Driver Assistance Systems (ADAS) and Driver Monitoring Systems (DMS), showcased its AI and vision-based safety solutions at th...