When the consumer is walking in here we are trying to provide him the entire experience, they get their RFIDs, take selfies, they can do their power, do a dyno test where they can actually test the power of their bi...
Shell is a big brand and big brands can add a lot of value to a consumer’s life. We are on a mission to make bike ride more enjoyable. Millions of people ride bikes and are there to make sure they enjoy their rides....
We are getting a very fabulous response from the bikers here. They are seeing something different from the RE, Avenger and from the other heavy bikes. The UM bike is positioned between a Harley and a RE. They are ve...
Internationally Indian Motorcycle has launched this group called Indian Motorcycle Riders Group. We are announcing the start of this group’s India Chapter. This is all about giving our riders the pleasure of riding ...
Interview with Mansi Tripathy, CMO, Shell Lubricants India; Inputs: Akhil Jha (AJ), VP –Technical, Shell Lubricants India; Karlo Tugaff (KT), Global Associate Brand Manager – Shell Advance, Shell Global Commercial; ...
Marelli, a leading mobility technology supplier to the automotive sector, and Hesai Group, a global leader in automotive-grade lidar, announced a collaboration to integrate Marelli's innovative headla...
There is no end to fancy accessories for your car, be it for the interiors or the exterior. Can you imagine, you can also change your car key to a real fancy one? Keydroid India, the pioneering brand ...
Axalta Coating Systems, a leading global coatings company, announced its 2024 Global Automotive Colour of the Year – Starry Night. The latest edition marks the 10th year Axalta has introduced its auto...