Skoda Auto India marks new peaks with India as growth hub

Skoda Auto India celebrated the last quarter of 2022 with an international congregation in the picturesque backdrop of the Himalayas in Dehradun. The peak-to-peak drive showcased the achievements of the company and ...

Filipino distributor Terrafirma Motors of Columbian Group inks deal with Hero MotoCorp

Philippines based Columbian Group of Companies, distributors of commercial and passenger vehicles will soon be assembling and distributing Hero MotoCorp motorcycles in Philippines. A partnership has been formed betw...

Honda leads in 2 wheeler sales; Ola emerges leader in e-2wheelers: FADA

According to the Federation of Automobile Dealers Associations (FADA), the 2W segment is yet to show signs of any revival as it remains a drag by falling as much as -14% in retail sales for the month of September 20...

Hero MotoCorp sells 4.46 lakh units of 2 wheelers in July 2022

Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, sold 445,580 units in July 2022.

Hero Electric to set up 2nd manufacturing unit in Ludhiana, Punjab

Hero Electric, India’s largest electric two-wheeler company, performed the ground-breaking ceremony of its second plant in Ludhiana, Punjab.

Hero Electric rolls out e-scooters from Mahindra’s Pithampur plant

Hero Electric announced the rollout of its first batch of electric scooters from Mahindra Group’s Pithampur plant in Madhya Pradesh. Earlier this year, Hero Electric had announced its 5-year partnership with Mahindr...

iCreate launches EVangelise’22, India’s largest EV innovation challenge

iCreate (International Centre for Entrepreneurship and Technology) India's leading innovation-based start-up incubator announced the launch of EVangelise’22 - India’s largest EV innovation challenge, in partnership ...

Okinawa emerges electric two wheeler champ, reveals FADA data

If there is one clear leader in the electric two wheeler space in India, it is Okinawa Autotech. According to retail sales data released by the Federation of Automobile Dealer Associations (FADA) for the month of Ma...

Two wheeler retail sales take a hit in May 2022, says FADA

Retail sales of two wheelers, primarily comprising of IC engine powered vehicles, slumped in the month of May 2022 as compared to May 2019.

Indian EV industry can leverage from Korea’s battery expertise

The Indian auto industry can leverage and partner with South Korea to develop the electrical vehicle (EV) market in India and through collaboration ,it can emerge as leaders for a large part of the world. This was s...

Jeep rolls out the all-new Meridian; bookings open at Rs 50,000

Jeep India has announced the start of production of the all-new Jeep Meridian from its JV manufacturing facility at Ranjangaon

Hero Electric partners with Even Cargo, a women-only delivery platform

Hero Electric has partnered with Even Cargo, India’s first women-only delivery platform, for strengthening the last-mile delivery segment. The collaboration envisages women at the riding end to fasten the electric m...

Hero Electric, ElectricPe collaborate on charging infrastructure

With 2 million electric vehicles estimated to be plying the roads by 2026, building the charging infrastructure for EVs has become paramount. Addressing the infrastructure demand, Hero Electric, India’s No.1 electri...

Hero-Yamaha JV to manufacture electric drive units in Ludhiana

The ground-breaking ceremony for the manufacturing facility of HYM Drive Systems, a Joint Venture between Hero Motors and Yamaha Motors Co. (Japan) took place on April 2, 2022, presided over by Pankaj Munjal, Chairm...

Rahul Bajaj, the cowboy of Indian auto industry, is no more

Rahul Bajaj, the industrialist who minced no words in calling a spade a spade, is no more. He was the cowboy of Indian auto industry, who feared no one. Rahul Bajaj, who was ailing for some time, breathed his last o...

Hero Electric, ReadyAssist tie up for skilling 20,000 mechanics

Hero Electric has partnered with ReadyAssist, a leading 24/7 roadside assistance company for training and upskilling 20,000 mechanics for servicing EVs under its Private Garage Owners (PGO) initiative. With the risi...

LML Electric ties up with Saera Electric, makers of Yogo bikes

LML Electric, a company owned and controlled by Yogesh Bhatia (the man behind Detel electric bikes) has announced a strategic partnership with New Delhi based Saera Electric Auto, a sister concern of Satra Group of ...

Hero Electric, Mahindra to produce Hero, Peugeot Motocycles e-2 wheelers

Hero Electric and the Mahindra Group announced their collaborative intent wherein the latter Group will manufacture Hero Electric’s most popular electric bikes – Optima and Nyx at their Pitampur plant to meet the gr...

Hero MotoCorp to invest Rs 420 crore in Ather Energy

Hero MotoCorp has announced a new investment of up to Rs. 420 crore in Ather Energy.

Emkay sees 67% revenue growth for Tata Motors passenger vehicles

As per a research report released by Emkay Global Financial Services the overall revenue growth for companies (ex-Tata Motors) under coverage to remain flat YoY in Q3FY22, as volume growth was affected by temporary ...

Hero Electric to deliver 1000 e-scooters to Turtle Mobility by end 2022

Hero Electric announced its partnership with Turtle Mobility, a startup offering last-mile delivery connectivity solutions to e-commerce and grocery companies. Hero Electric will deliver 200 scooters by the end of 2...

High speed e-two wheeler sales jump 425pc, grabs 61pc of E2W market

The year 2021 has clearly shown that Indians have begun to prefer registered high speed electric two wheelers (E2W) as compared to non-registered low speed two wheelers. Thus, while registered high speed two wheeler...

Two-wheeler retail sales slide 20pc in December 2021: FADA

The Indian two-wheeler industry took a severe beating in domestic sales in the month of December 2021 as compared to December 2020 for a plethora of reasons that included high cost of ownership, bad rural sentiment,...

Log9 RapidX insta charging batteries for Hero Electric EVs in new tie up

Hero Electric, India’s largest electric two-wheeler company, has announced its partnership with Bengaluru-based advanced battery technology start-up Log9 Materials, to offer Log9 Insta Charging battery packs for its...

Hero Electric sells 7000 high-speed E2W in November 2021

Hero Electric, India’s largest electric two-wheeler company, continued its growth momentum with record sales of over 7,000 units in November 2021, according to the most recent report by JMK Research and VAHAN dashbo...

Hero Electric is most preferred Indian EV brand, says JMK research findings

Hero Electric, India’s largest electric two-wheeler company, is the most preferred brand in the Indian EV market today, according to the latest JMK research findings. To celebrate the same, Hero Electric launched i...

Power Global, Rap Eco Motors tie up for swappable battery technology

Power Global, a leading provider of high-performance clean energy and mobility products for everyday applications, has announced a strategic partnership to supply its eZee swappable lithium-ion battery technology to...

Tech rich cars hit by semi conductor shortage; worst festive sales in decade: FADA

The rich and the well off in India want their tech-savvy cars, but there’s a huge slump in supply because of the paucity of semi conductors. Those at the lower income bracket, who are keen to buy cars, feel they rat...

Hero Electric to hike production capacity to over 5 lakh by March 2022

Hero Electric, India’s largest EV two wheeler maker, is expanding capacity of its all new production facility in Ludhiana owing to growing demand being witnessed by the brand. With this initiative, Hero Electric aim...

Govt announces PLI Auto Scheme; Incentives worth Rs 26058 crore

The Government has approved a Production Linked Incentive (PLI) Scheme for the Indian auto industry and also the drone industry to enhance India’s manufacturing capabilities

Napino Group, Enedym partner  for SRM technology

Napino Auto & Electronics Ltd., India’s premier Tier 1 automotive component manufacturing company, has announced a strategic partnership with Enedym Inc., a Canada based company with patented Switched Reluctance Mot...

INTERVIEW WITH UDAY NARANG Chairman, Anglian Omega Group & Omega Seiki Mobility

In an exclusive interview, Uday Narang, Chairman, Anglian Omega Group & Omega Seiki Mobility talks about his company plans to enter the two and four wheeler electric vehicle space.

From Willys military Jeep to electric tech, 80 years of Jeep brand

On July 15, 1941, the former Willys-Overland Co. signed a contract with the U.S. War Department to begin production of the first military Jeep vehicle. Eighty years later, the Jeep brand thrives around the world wit...

Hero Electric raises Rs.220 crore from GII and existing investor OAKS

Hero Electric Vehicles has announced the first part of their Series B funding of Rs.220 crore. Gulf Islamic Investments (GII) led the round along with participation from OAKS.

GoMechanic secures US$ 42 m Series C funding

GoMechanic, a leading technology-enabled auto after-sales service and spare parts company, has announced securing US$42Mn in Series C funding in a round led by Tiger Global Management with the existing investors Seq...

Omega Seiki Mobility inks deal with Arjun Maini for DTM race

In continuation of its efforts to promote India and Indians globally, Omega Seiki Mobility Pvt. Ltd. (OSM), part of the Anglian Omega Group has announced its partnership with India’s first DTM driver Arjun Maini for...

Bloodbath in Auto Industry for May 2021, reveals FADA retail data

The retail sales of automobiles plunged for the month of May 2021 with sales falling by as much as (-) 55 per cent on month on month (MoM) basis. The industry witnessed a bloodbath, claimed the Federation of Automob...

Indian auto industry covid-19 relief: Part 4

Nitin Gadkari, Minister of Road Transport & Highways, Micro, Small & Medium Enterprises, Government of India recently requested Rajeev Chaba, President and Managing Director, MG Motor India and Paytm Founder & CEO V...

Fiscal 2020-21, April 2021 vehicle registrations down (-) 38pc, (-) 28 pc: FADA

For the financial year 2020-21, the total vehicle registrations in the country were down by (-) 30%. This figure is incidentally even below the fiscal 2012-13 level, thus making it the lowest in the last eight years...

Indian auto companies shut down, divert oxygen for medical purposes

Indian auto companies like JCB India, MG Motor India, Maruti Suzuki and Hero MotoCorp have either shut down or are shutting down their plants for a few days as a result of the prevailing covid-19 conditions. Some of...

Hero MotoCorp to suspend manufacturing operations temporarily

In keeping with its commitment to the safety and welfare of its people, Hero MotoCorp has decided to proactively halt operations temporarily at all of its manufacturing facilities across the country, including its G...

Jeep Wrangler SUV is now assembled in India

Just one month after the comprehensive go-local strategy was announced by Jeep brand, Jeep India has commenced local assembling of the 2021 Jeep Wrangler in its Ranjangaon joint venture manufacturing facility.

Royal Enfield, Yamaha, BMW buck failing 2w sales in Jan 2021

Barring companies like Royal Enfield, India Yamaha and BMW India, almost all two wheeler manufacturers in India registered a slump in sales in January 2021 as compared to January 2020. The growth for several compan...

Hero MotoCorp surpasses 100 million cumulative production milestone

Leading motorcycle and scooter manufacturer Hero MotoCorp has surpassed the significant milestone of 100 Million (10 crores) units in cumulative production. The 100 millionth bike, the Xtreme 160R, was rolled-out of...

Hero Electric partners with Earth Ride to provide e-bikes to youth

Electric two wheeler company Hero Electric has announced its partnership with Delhi-based start-up Earth Ride, to provide e-bikes to the youth of the country searching for new business enterprises.

FADA registration data reveals 11pc YOY growth in Dec 2020

The Federation of Automobile Dealers Associations (FADA) released the monthly vehicle registration data for the month of December 2020. The December registrations for the first time in FY20-21 witnessed positive gro...

Slew of Jeep SUVs in India soon as FCA India lines up $250m Investment

Fiat Chrysler Automobiles or FCA as it is known has announced an expansion to the local product lineup in India, confirming that an investment of over $250 million (Rs 1828 crore approximately) has been committed to...

Harley riders support cause of H-D dealers over closure in India

Harley Owners Group (HOG) conducted nation-wide dark rides and rallies to support the cause of several Harley Davidson dealers who they feel have been hit hard because of the US company’s decision to close shop here...

Harley- Davidson begins new journey in India with Hero MotoCorp

A month after US motorcycle major Harley-Davidson announced its decision to shut its manufacturing unit in India, comes the news that Harley-Davidson and India’s leading motorcycle and scooter manufacturer Hero Moto...

Electric two-wheeler  sales up in Sept 2020 by 72%, says SMEV

The electric two-wheeler industry is showing signs of revival. According to the Society of Manufacturers of Electric Vehicles (SMEV), in September 2020, sales of High-Speed Electric two-wheelers (HS E2W) have increa...

Tata Motors, Bridgestone, Hyundai, Okinawa, Nissan, JK Tyre reopen plants

In this latest round of resumption of plant operations and other activities, Indian auto companies in the news include Tata Motors, Honda Cars India, Bridgestone India, Toyota Kirloskar Motor, Hero MotoCorp, Hyundai...

BMW, Mercedes-Benz, TVS, Royal Enfield, VECV, others resume production

Indian auto companies that were forced to shut their plants in the wake of the lockdown that followed the precautions against covid-19 pandemic have now started their local production at their respective plants acro...

COVID-19 PANDEMIC: Indian auto industry puts best foot forward

In spite of the fact that the Indian auto industry will be incurring a loss of approximately Rs 50,000 crore in turnover for the 21-day plant shutdown as a result of the countrywide lockdown due to the ongoing coron...

Indian auto industry stares at Rs 48,300 crore loss for 21 days closure of plants

The auto industry will be very adversely impacted by the ongoing COVID-19 crisis. The shutting down of plants temporarily by all auto OEMs and component manufacturers across the country will trigger a loss of more t...

Rockman Industries suspends operations in manufacturing units

Rockman Industries, the auto-components arm of Hero Group, has suspended all operations in its 7 facilities till March 31, 2020. Rockman has its manufacturing units in Ludhiana, Haridwar, Bawal, Chennai, Tirupati a...

Auto Industry hit by coronavirus fears, as companies worldwide halt production

The global auto industry is in a recession, while the Indian auto industry has been bombarded with woes of its own. And to make matters worse for everybody, the coronavirus fears have now forced several companies to...

Hero Motocorp halts operations at all manufacturing plants globally, including India

Hero MotoCorp has decided to halt operations at all its global manufacturing facilities – including in India, Colombia and Bangladesh - and the Global Parts Centre (GPC) at Neemrana with immediate effect until March...

Hero Electric appoints Piyush Prasad as new National Business Head

Electric vehicle brand Hero Electric has appointed Piyush Prasad as the National Business Head. Prasad will be responsible for the overall business growth, expanding product sales and will oversee the customer satis...

Hero Cycles acquires German e-bike pioneers HNF Group

Indian bicycle major Hero Cycles Ltd has acquired a strategic stake in German premium e-bike manufacturer HNF Group. Hero Cycles has taken this stake together with German investment trust holding IBG Beteiligungsges...

Naveen Munjal - Managing Director, Hero Electric

Roy P. Tharyan, Editor, Motown India meets up with Naveen Munjal, MD, Hero Electric and asks him about his company's journey in the electric vehicle space. Munjal talks about his company, his products, his plans and...

Delhi gets new electric vehicle policy; Industry hails move

In order to curb rising pollution, the capital city of New Delhi is serious about getting in more electric vehicles to replace IC engine powered vehicles. Announcing its EV policy, the Delhi government aims to regis...

Auto industry hails GST reduction on electric vehicles

Society of Indian Automobile Manufacturers (SIAM) welcomed the government’s decision to reduce the GST rate on electric vehicles from the present 12% to 5%.

Besides 18-year low, every passenger vehicle player registers negative growth in May 2019

While the month of May 2019 registered an 18-year low in terms of domestic sales for passenger vehicles (PV), the disturbing factor is that each and every of the 17 PV player recorded a negative growth. Such is the ...

February 2019, a dismal month for Indian PV & 2-Wheeler manufacturers

The month of February 2019 has been a dismal month for automobile manufacturers, both four wheelers and two wheelers. According to the latest sales data released by the Society of Indian Automobile Manufacturers (SI...

Hyundai walking car concept is the future of  first responder industry

Any first responder will tell you that the first 72 hours following a natural disaster are the most crucial to saving lives. However, often times due to the nature of the disaster (forest fire, earthquake, hurricane...

Advik Group conducts groundbreaking ceremony for its 9th plant

Advik Hi-Tech, a leading global automotive component manufacturer signaled the expansion of its global production network with the groundbreaking ceremony for its 9th plant and its 3rd in Pune. With this addition, t...

Hero Electric unveils the third chapter of Super Sikh Run

Hero Electric, manufacturers of electric two- wheelers, unveiled the third chapter of Super Sikh Run in an event at the capital. Over the years Super Sikh Run has successfully managed to carry out Half Marathons whi...

Anant Geete assures Indian auto industry of E-mobility Vision support

Ananth G Geete, Minister of Heavy Industry & Public Sector Enterprises assured the Indian auto industry that his ministry would take them along to adopt electric mobility. He told the automotive industry that promot...

Global Mobility Summit 2018: Hero Cycles wants better e-bicycle penetration

On the occasion of India’s first Global Mobility Summit, organised by the government’s think tank, the NITI Aayog at New Delhi, Pankaj M Munjal, Chairman, Hero Motor Company made an impassioned plea to policy makers...

58th ACMA Session: Huge opportunity awaits Indian auto component industry

Tremendous opportunities await the auto component industry in India on the back of the growing vehicle consumption in India on one hand and the introduction of next generation mobility on the other. ACES – Autonomou...

Synergies to set up largest alloy plant in Visakhapatnam, Andhra Pradesh

Synergies Castings Limited, India’s leading aluminium alloy wheel manufacturer announced the signing of an MoU with the Government of Andhra to establish a major greenfield aluminium casting and specialty alloy whee...

Hero MotoCorp launches e-commerce portal to retail Hero genuine parts

Hero MotoCorp Ltd has set a new benchmark in the two-wheeler market by launching an e-commerce portal to retail Hero Genuine Parts and Accessories. The portal, www.hgpmart.com is an exclusive e-commerce platform ded...

Hero Motocorp surpasses record 7 million unit sales in calendar year 2017

Hero MotoCorp Ltd., the world’s largest two-wheeler manufacturer, capped-off the calendar year (January-December 2017) with yet another global benchmark, surpassing the landmark seven million units in cumulative sal...

TVS Motor Company posts 39% sales growth in December 2017

TVS Motor Company registered a sales growth of 39% increasing from 184,944 units in December 2016 to 256,909 units in the month of December 2017. Two-Wheeler Total two-wheeler registered growth of 37.9% with s...

Advik Group bags Rs 350 crore order from Magna International

Advik Hi-Tech, a leading global automotive component manufacturer announced that it has won 6 orders for supply of Transmission Oil Pumps from Magna Powertrain, the largest independent supplier of 4WD/AWD systems gl...

TVS Apache RR 310 launched for Rs 2.05 lakh; Marks entry into super-premium segment

TVS Motor Company has launched the TVS Apache RR 310. The motorcycle marks TVS Motor Company’s entry into the super-premium segment, both in domestic and international markets. The TVS Apache RR310 will be availabl...

Indian Auto industry figures Oct 2017, a quick glance

A total of 2,162,164 units of vehicles that included passenger vehicles, commercial vehicles, three-wheelers and two-wheelers were sold in the country and 314,397 units exported.

Who’s sold more, who’s sold less? Indian Auto industry figures Sept 2017

Here are some interesting facts about the Indian automotive industry in terms of domestic sales and exports. These figures have been culled out from the production, sales and exports figures for the month of Septemb...

JBM Group denies recovery of Rs 7 crore cash and gold in I-T raids

Immediately after a news agency reported that Income Tax officials had raided the premises of SK Arya controlled US $ 1.2 billion JBM Group (Jai Bharat Maruti) and had recovered around Rs 7 crore cash and three kilo...

Ather Energy gearing up for production of smart e-scooter S340

Bengaluru based Ather Energy has announced that India’s first truly smart, electric scooter, the S340 will begin mass production in the coming months at its new factory in Whitefield Bengaluru. The company kick-star...

SC bans BS III vehicles; Industry saddled with 8.2 lakh vehicles

The Supreme Court has banned sale of Bharat Stage III (BS-III) vehicles after March 31, 2017. This ruling will have an adverse effect on the Indian automobile industry which currently has an unsold inventory of near...

Uno Minda Group in JV agreement with Katolec Corporation of Japan

Minda Industries Limited, the flagship company of Uno Minda Group has entered into Joint Venture (JV) agreement with Katolec Corporation, Japan. The proposed name for the joint venture company is Minda Katolec Elect...

Rockman Industries acquires majority stake in Moldex Composites

Rockman Industries, a Hero Group company has acquired a majority stake in Moldex Composites, a British-Indian venture, thereby making its intention known that it is investing in next-gen carbon composites technology...

Ather Energy gets Rs 205 cr funding from Hero MotoCorp

Bengaluru based Ather Energy, the smart electric two-wheeler start-up, announced a fresh round of funding of Rs 180 crores from Hero MotoCorp for 26-30% stake.

Tork T6X electric motorcycle garners 1000+ booking in 24 hours

Call it the Tesla effect, or some such thing, but Tork's T6X electric motorcycle which was launched in Bengaluru on September 30, 2016 has kicked up a storm capturing imaginations and interest of the motoring world ...

Interview with Sohinder Gill, CEO, Hero Electric & Global Business, A2B

Interview with Sohinder Gill, CEO, Hero Electric & Global Business, A2B. Gill talks about the progress of this e-scooters.

TWO-WHEELER SPECIAL: Standing Tall On Two Wheels

The Indian two-wheeler industry is gleefully hoping that the remaining months of the current fiscal 2016-17 will see a spurt in demand for two-wheelers.

Interview with Sohinder Gill, CEO, Hero Electric & Director-Corporate Affairs, Society of Manufacturers of Electric Vehicles

Interview with Sohinder Gill, CEO, Hero Electric & Director-Corporate Affairs, Society of Manufacturers of Electric Vehicles

Automotive business thrives in South India: 2016

‘Kabali’, the blockbuster Tamil movie starring south Indian superstar Rajnikanth got off to a roaring start in July 2016 across cinema halls in India. While Rajnikanth is, without doubt, a showstopper and a star to ...

Hero Motocorp reappoints Pawan Munjal as Chairman, MD &CEO

The Board of Directors at Hero MotoCorp Ltd has reappointed Pawan Munjal as the Chairman, Managing Director & Chief Executive Officer of the company for a period of five years with effect from October 1, 2016. His c...

Sunil Kant Munjal to step down as Jt MD of Hero MotoCorp

Sunil Kant Munjal, Joint Managing Director, Hero MotoCorp, and Chairman, Hero Corporate Service has decided to step down from the Board of Directors of Hero MotoCorp, once his tenure as the Joint Managing Director o...

Apollo Vredestein tyres take top spot in 2016 ADAC test

Apollo Vredestein’s high performance summer tyres, the Giugiaro-designed Ultrac Vorti and Sportrac 5, have once again done well in this year’s European tyre tests. The Sportrac 5 took top honours in the 2016 ADAC te...

Toyota, Hyundai , Honda corner major JD Power awards

Toyota Kirloskar, Hyundai Motors India and Honda cornered a majority of the awards as J.D. Power recognised the highest-performing automotive companies in its 2015/ 2016 India customer satisfaction studies at an awa...

Automotive industry grins and bears it, as usual

As has always been happening in the past, the Indian automotive industry has been left with no other choice, but to grin and bear it and pretend everything is hunky- dory. An additional 1 per cent tax will now be co...

SIAM organises 10th Styling & Design Conclave

The Society of Indian Automobile Manufacturers (SIAM) on February 5, 2016 organised the 10th Styling & Design Conclave. The 8th Automotive Design Challenge at Hotel Jaypee Greens Golf & Spa Resort, Greater Noida, De...

Hero Electric launches E-Tipper; Lithium Ion technology for scooters

With electric vehicles slowly gaining popularity the world over, and India beginning to accept its green advantages, Hero Electric, a pioneer in the electric two-wheeler industry, has launched several innovative pro...

The Real Hero is No More

He was the real Hero of the Indian auto industry. Dr. Brijmohan Lall Munjal, the Founder of the diversified Hero Group and a Padma Bhushan awardee, passed away on November 1, 2015. He was 92 years old. Dr. Munjal wa...

Dr. Brijmohan Lall, Founder of Hero Group, passes away

One of the doyen’s of the Indian auto industry, Dr. Brijmohan Lall Munjal, passed away in New Delhi on November 1, 2015 at 7.05 pm. He was 92 years old. Dr Munjal was the Founder of the diversified Hero Group. Dr. M...

ZF Hero Chennai plant to assemble chassis modules for BMW

ZF Hero Chassis Systems Pvt. Ltd. the 50:50 JV of ZF India Pvt. Ltd. and Hero Motors Ltd. formally inaugurated a new plant in Oragadam, Kanchipuram district on the outskirts of Chennai city on September 25, 2015. Th...

Hero Cycles acquires Firefox Bikes in premium cycle segment

Hero Cycles, world’s largest bicycle manufacturer by volume, has acquired Firefox Bikes, India’s largest premium bicycle brand, as part of its strategy to further cement its position in the fast-growing premium cycl...




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