Hero Cycles acquires Firefox Bikes in premium cycle segment

Hero Cycles, world’s largest bicycle manufacturer by volume, has acquired Firefox Bikes, India’s largest premium bicycle brand, as part of its strategy to further cement its position in the fast-growing premium cycl...

Interview with Shiv Inder Singh, Managing Director, Firefox Bikes

The word ‘high-end’ in India is a bit misleading. In India, anything over 10,000 is considered a high-end product. And will this segment keep on increasing? Absolutely, there is no way it can’t because the kids are ...




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