Mercedes-Benz India has expanded its footprint in Patna, with the city’s first-ever luxury car showroom, Landmark Cars. The market expansion in Patna is integral to Mercedes-Benz’s ‘Go to Customer’ strategy, which is buoyed by soaring aspirations of customers and their strong preferences for a luxury marquee like Mercedes-Benz. Patna is one of the emerging markets with a growth potential for Mercedes-Benz India in the long term.
“We are delighted to inaugurate Patna’s first-ever luxury car showroom, marking a significant milestone in Mercedes-Benz’s India journey. Patna represents the evolving aspirations of new-age customers in Patna, with a growing appetite for luxury products, services and experiences. As part of our ‘Go-to customer’ strategy, Mercedes-Benz’s presence in Patna underlines the rising demand for our vehicles, driving us closer to discerning customers in the region. We are confident our long-standing partner Landmark Cars, will deliver a world-class customer experience that reflects the values of the Three-Pointed Star in Patna,” said Santosh Iyer, Managing Director and CEO, Mercedes-Benz India.
As the largest and one of the long-standing franchise partners of Mercedes-Benz India, Group Landmark has demonstrated exceptional performance in key markets including Mumbai and Gujarat, positioning them as an ideal partner for the market debut in Patna.
Sanjay Thakker, Chairman and Executive Director, Group Landmark said “We are excited to introduce Mercedes-Benz’s world-class luxury experience to Patna, a city known for its rich history, cultural heritage and a growing appetite for luxury products and experiences. This new facility seamlessly fuses modern elegance with cutting-edge digital innovations to provide an immersive customer journey. From personalized consultations and exclusive hospitality to top-tier customer service support, Landmark Cars Patna offers an unmatched luxury experience to our patrons. We believe the luxury showroom will meet the high standards of discerning customers, cementing Mercedes-Benz as the most preferred luxury brand in the region.”
The state-of-the-art 16,500 sq. ft. facility, operated by Landmark Group, features a top-end vehicle lounge, exclusive hospitality and dedicated handover bay. Its strategic location ensures convenient access and a prominent brand presence. ‘Landmark Cars Patna’ embodies Mercedes-Benz’s world-class luxury retail format, emphasizing the four pillars of Design, Architecture, Customer Oriented Processes, and Digital Enhancements.
The showroom adheres to Mercedes-Benz’s global guidelines and integrates advanced digital tools for personalised consultations, supported by a highly trained professional workforce to deliver an elevated customer experience. Additionally, the site is equipped with a 60KW Charger for customers to relax and sip coffee while their vehicles are charged.
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