MG Select, the luxury brand channel of JSW MG Motor India, has announced a creative collaboration with Jaipur Watch Co., India’s premier bespoke watchmaker. This partnership aims to bring together the legacy of handcrafted timepieces and the future-forward design of MG’s luxury automotive line. This collaboration quietly reflects MG Select’s ongoing pursuit of thoughtfully crafted experiences that balance refined design, contemporary innovation, and a deep respect for cultural narratives.
Featuring a coin-inspired dial—a nod to both rarity and design tradition—the timepiece is defined by restrained elegance and thoughtful detailing. The new MG Select insignia is placed at the base of the dial, symbolizing a new chapter in curated lifestyle design.
A transparent case back reveals the refined mechanics within, while a handcrafted bezel, influenced by classical Indian design motifs, reflects the artistry at the heart of Jaipur Watch Company’s identity. The watch is crafted for those who appreciate meticulous details, rich storytelling—collectors and connoisseurs, who seek thoughtful designs.
Milind Shah, Interim Head, MG Select, said, “This partnership with Jaipur Watch Co. is a natural extension of our brand ethos—redefining luxury by connecting stories, heritage, and innovation. Together, we will offer customers a design narrative that is truly one-of-a-kind.”
Gaurav Mehta, Founder, Jaipur Watch Co., added, “Our collaboration with MG Select is a celebration of forward-looking innovation. We are thrilled to co-create timeless pieces that echo the elegance of the past while embracing the spirit of modern design.”