Toyota’s Adarshmann sees Ayushmann Khurrana in caricature series

Toyota Kirloskar Motor (TKM) has unveiled ‘Adarshmann’, a novel cartoon strip whose protagonist is based on the leading Bollywood star, youth icon and Toyota Urban Cruiser brand ambassador Ayushmann Khurrana. The cartoon series to be released on TKM’s social channels feature Ayushmann as a character who talks about the message of #Respect.

In the series, Ayushmann’s character together with #UrbanCruiser help people find the right way to earn #Respect. Based on the concept of 'contest and create your own' activities, the Adarshmann campaign comprises exciting contests and activities for fans of Ayushmann and Toyota Urban Cruiser.

Khurrana, said, “I have always believed in delivering fresh ideas through new and emerging formats. Therefore, I was excited with the concept of Adarshmann as a platform to connect with the fans to talk about respect as an extension to the successful brand campaign for Urban Cruiser. I’m glad to take forward this campaign and keen to engage with the audience in this new avatar.”

Naveen Soni, Senior Vice President, Sales and Service, TKM, said, “The idea behind Adarshmann was to leverage new-age tools to convey the story of respect in a fun and engaging format while delivering key messages on safety and wellbeing among others. And who better than Mr. Ayushmann Khurrana, who embodies the brand promise of Urban Cruiser, to tell the story of respect. We are excited and hope our customers and fans of Mr. Ayushmann will thoroughly enjoy the series. Adarshmann provides an opportunity to delve into the ethos of the brand and its ambassador.”