Land Rover , Henry Poole create unique fabric to celebrate 50 years of Range Rover

Prof Gerry McGovern OBE, Land Rover’s Chief Creative Officer, has designed a special fabric to celebrate 50 years of Range Rover with one of Savile Row’s founding tailors, Henry Poole & Co. They have produced only 120 m of the lambswool fabric, enough to make 50 bespoke jackets for Range Rover’s landmark anniversary, available exclusively from Henry Poole & Co.

The fabric, woven in Somerset by cloth manufacturer Fox Brothers & Co Ltd, is inspired by the exterior paint colours of the original 1970 Range Rover. Tuscan Blue, Bahama Gold and Davos White have been combined to create a new twist on the classic dog-tooth check fabric.

The same colours are available for the first time in 35 years on the limited-edition Range Rover Fifty. Limited to 1970 units globally, it celebrates half a century of pioneering innovation, peerless refinement and unparalleled all-terrain capability. Building on the luxuriously appointed Autobiography, the Range Rover Fifty features bespoke exterior accents in Auric Atlas as well as two unique (22) inch wheel designs. The badging has a handwritten ‘Fifty’ script created by Gerry McGovern, which will appear on the exterior of the vehicle and throughout the interior on the unique ?1 of 1970’ centre console commissioning plaque, headrests, dashboard and illuminated tread plates.