HP Lubricants has rolled out a tongue-in-cheek and vibrant integrated campaign for its motorcycle engine oil HP Racer. The campaign, featuring popular Bollywood actor Ranveer Singh, emphasises the importance of using the right engine oil for bikes to both, bike owners and mechanics. The new campaign is conceptualised and executed by Leo Burnett India.
HP Lubricants has roped in Ranveer Singh as the face of its range of engine oils, to further strengthen the brand’s positioning in the highly competitive engine oil category. HP Racer is a multipurpose engine oil for lubrication of engine, gear box and clutch in two wheelers. The brand’s new communication aims to establish the insufficiency of 'regular' oil, and showcases the key benefit of HP Racer’s with its differentiated and superior CSP Technology. This technology optimises the friction co-efficient, provides excellent oxidation stability and maintains sludge and varnish control.
BMW Group India is accelerating its network expansion in the Delhi NCR region with the opening of Bird Automotive’s third showroom in Gurugram. Situated at Trilium Avenue, Sector 29, Gurugram Haryana,...
Following to the launch of the Tesla Center in Gurugram, Tesla has now announced the opening of its first Tesla charging station in Gurugram at DLF Horizon Center.
Dylect, one of India’s fastest-growing lifestyle tech brands, has announced the launch of Flow Prime, a powerful yet compact pressure washer designed to bring professional-grade cleaning into everyday...