Mahindra launches Novo 65 HP & 75 HP tractors

This Mahindra Novo range of tractors is being offered in both 2WD & 4WD versions in open station design. Rajesh Jejurikar, President – Farm Equipment Sector, Mahindra & Mahindra Ltd said that he was confident that the new tractors will set new benchmark in the industry. The company, he said will shortly introduce its global product from this range with integrated cabin in India. “As a part of Farming 3.0 initiative, the focus is on cutting edge technology and superior farming solutions,” he said.

This next generation tractor range is designed and developed in-house at Mahindra Research Valley, the company’s global research and development facility in Chennai.

Mahindra Novo , has been developed through extensive research and insighting with  farmers across 12 states. The development of Mahindra Novo involved a seeding phase where tractors were tested for performance in 37 applications across 8 states for a cumulative 25000 hours. Compared to industry standards, this has been one of the most extensive testing programme. Mahindra Novo design has been perfected based on the testing results. Mahindra has brought many new advanced technologies and features in this series that will give higher productivity and better precision in the agri applications.