Maruti Suzuki Super Carry dominates mini truck segment in India

Maruti Suzuki India’s mini truck Super Carry is celebrating four years since its launch in 2016. It was the country’s first light commercial mini-truck available in petrol and CNG. The Super Carry today has a 20% market share amongst mini-truck segment in the country.

Maruti Suzuki forayed into the commercial segment in 2016 with its first commercial vehicle Super Carry. The mini truck has empowered more than 70,000 owners with customised experiences. Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited, said, “Specifically engineered for the Indian mini-truck customer who values superior mileage, Super Carry has fulfilled its promises. ….”

Maruti Suzuki launched the Super Carry mini truck in 2016.The S-CNG variant was added in 2017.The BS6 compliant S-CNG variant aligned to the company’s Mission Green Million was launched in 2020. Super Carry S-CNG variant comes with a unique bi-fuel engine with 5L petrol tank that provides backup fuel option in case of an emergency. Sold across 235 cities through over 320 Maruti Suzuki commercial outlets, Super Carry has recorded a market share of 15% in FY19-20 and nearly 20% in FY’20-21.Super Carry owners vouch for its qualities like best-in-segment power, mileage, easy maintenance, comfort and high deck load capacity, which helps enhance their profitability.

Super Carry customers are a blend of owners-cum-drivers and fleet and captive owners, who are ambitious and seek respect and identity in their profession along with profitability. The Super Carry is a practical offering and is used across multiple applications including E-Commerce, Courier, FMCG and goods distribution amongst others.