Tata Harrier, Safari Adventure X Persona models launched

Packed with segment-first features at this price point, the Harrier and Safari Adventure Persona includes ADAS with Adaptive Cruise Control (AT), 360° HD Surround View, Trail Hold EPB with Auto Hold, Trail Response Modes (Normal, Rough, Wet), a Land Rover-derived Command Shifter (AT), along with segment-leading features such as the Ergo Lux Driver Seat with Memory & Welcome function, a 26.03 cm Ultra-View Twin Screen System, Trail Sense Auto Headlamps, Aqua Sense Wipers, and Multi Drive Modes (City, Sport, Eco). 

Price Table

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said, "The Harrier and Safari have always stood for more than just mobility — they represent status, purpose, and a deep-rooted desire for an adventurous lifestyle. With the introduction of the Adventure X persona, we’ve modernised these icons for a new era — one that champions individuality, precision-crafted design, and intelligent capability – all while offering more value per car. Designed for those who seek authenticity, capability, and expression in equal measure, the Adventure Xis positioned at a compelling price point in the segment, offering class leading features. Furthermore, with this new persona, we have also reimagined the Harrier and Safari line completely, making the range more intuitive, streamlined, and value-rich than ever before in the high SUV space.”

The Adventure X is a fully feature loaded option for customers looking to buy into the Harrier and Safari line up. Built on the proven OMEGARC architecture derived from Land Rover’s Legendary D8 Platform, and powered by the Powerful 2.0L KRYOTEC diesel engine, the Harrier and Safari Adventure X personas deliver a performance-driven experience

With their bold and commanding presence, the Harrier and Safari demand attention on every road — embodying the essence of a true SUV through authentic proportions, a high-set bonnet, and an elevated driving position. Amplifying their distinctive character, the Harrier features striking R17 Titan Forged Alloys and its signature brand mascot on the doors, while the Safari sports bold R18 Apex Forged Alloys along with its own iconic mascot — celebrating its rich legacy while exuding contemporary sophistication

Crafted for explorers and refined for the bold, the Tata Safari Adventure X and Harrier Adventure X bring together capability, comfort, and charisma in two distinct avatars. While the Safari Adventure X stands tall with its Adventure Oak Interiors in Tan oak-inspired leatherette with a sculpted dash, the Harrier Adventure X wears its rugged spirit proudly with premium Onyx Trail interiors with black leatherette seats accentuated by rich tan accents in the cabin.