Hero MotoCorp launched the next chapter of sustainable and electric mobility under its Vida brand. It also introduced the all-new Hunk 440 SX & XPulse 210 Dakar Edition, redefining Adventure, Safety, and Performance.
Hero MotoCorp, through its electric brand Vida announced the European launch of the Vida VX2 urban scooter at EICMA 2025. Designed to blend the practicality of traditional scooter with cutting-edge EV technology, the Vida VX2 offers an impressive 125 km WMTC range, a top speed of 90 km/h, twin removable IP67-rated batteries, and an IP68-rated PMSM drivetrain. VX2 is a testament to Vida’s commitment to reliable, globally accessible electric mobility solutions.
In addition, VIDA makes a historic stride in its global electrification journey with the unveiling of two ground breaking electric motorcycle concepts:
VIDA Concept Ubex: Vida’s first global electric motorcycle, the Ubex, is a Neo-Naked Urban Explorer combining futuristic design with multi-terrain capability. Built on a modular platform with advanced smart connectivity, the Ubex offers class-leading ride comfort and versatility, setting a new standard for electric motorcycles.
VIDA Project VxZ: Developed in collaboration with Zero Motorcycles USA, Project VxZ marks a major milestone in global electrification. This cutting-edge e-motorcycle platform strengthens the partnership between Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, and Zero Motorcycles, a leader in performance EV motorcycles. Together, this alliance accelerates the transformation of the global two-wheeler landscape.
Hero MotoCorp, also unveiled the VIDA DIRT.E Series, a brand new line of off-road electric motorcycles designed for those who “Ride Beyond the Wild.”
VIDA DIRT.E K3: The first-of-its-kind electric motorcycle for children which features three adjustable sizes, designed to grow with riders from ages 4 to 10 years. Born from dust, grit, and glory, the DIRT.E K3 redefines how young riders learn to ride—safely, skillfully, and sustainably. Honored with the prestigious Red Dot Design Concept Award 2025, the DIRT.E K3 will make its debut in Europe and India, with official pre-interest registrations now open.
DIRT.E MX7 Racing Concept: The DIRT.E MX7 Racing Concept is a high-performance, agile electric off-road motorcycle built for riders who refuse to settle for the ordinary. Designed with a fierce off-road attitude, the MX7 combines cutting-edge electric technology with Hero’s legendary Dakar Rally engineering expertise. Lighter, nimbler, and built for endurance, the DIRT.E MX7 offers an unparalleled riding experience for off-road enthusiasts.
Hunk 440SX & Rally-Ready Xpulse 210 DAKAR EDITION
Hero MotoCorp unveiled two internal combustion engine (ICE) models—the Hunk 440 SX and the Xpulse 210 Dakar Edition—engineered with direct insights from the demanding challenges faced by the Hero MotoSports Team Rally. These consumer centric machines reflect Hero’s commitment to performance, precision, and global expansion, offering a seamless blend of cutting-edge technology, capability, and reliability.
Both models are designed for global markets and fully compliant with Euro5+ emission standards, reinforcing Hero MotoCorp’s dedication to delivering sustainable mobility solutions across both electric and ICE segments.
Xpulse 210 DAKAR EDITION: Rally Champion DNA : In celebration of its 2024 FIM World Title and recent Dakar Podium finish, Hero MotoCorp unveiled the Xpulse 210 Dakar Edition—a true rally-ready motorcycle designed for the ultimate adventure enthusiast.
Unmatched Performance: Powered by a liquid-cooled 210cc DOHC engine, the Xpulse 210 Dakar Edition delivers exhilarating performance and precision control, ensuring riders experience every adventure to its fullest.
Game-Changing Suspension: Equipped with fully adjustable, rally-grade suspensions, the Xpulse 210 Dakar Edition offers an impressive 280mm of travel and a towering 270mm ground clearance, making it built for extreme off-road challenges.
Market Compliance: The Xpulse 210 Dakar Edition is also Euro5+ compliant, meeting stringent European emissions standards while delivering top-tier performance for the most demanding off-road enthusiasts.
Hunk 440 SX: The Modern Scrambler: The Hunk 440 SX is built for riders who demand more from their motorcycles. As a modern scrambler, this rugged yet refined model is built for those who live to explore both city streets and untamed trails. o Engine & Technology: Powered by a 440cc oil-cooled, long-stroke engine, the Hunk 440 SX is equipped with Ride-by-Wire technology, offering multiple ride modes and switchable ABS with traction control for enhanced safety and control in all conditions.
Chassis & Capability: Its rugged design is supported by a high-strength perimeter frame, tall 18-inch front wheel, long-travel suspension, and high ground clearance, ensuring it can tackle both urban streets and untamed trails with confidence.
Global Readiness: Fully Euro5+ compliant, the Hunk 440 SX is prepared for evolving European emission standards, affirming Hero’s ongoing commitment to cleaner, more sustainable ICE technology.
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