The Tata Zica from Tata Motors is a refreshingly designed hatchback. It is to be seen whether this product finally captures the imagination of the Indian masses. A one-time confident player in the Indian passenger car segment, Tata Motors has lost a lot of its sheen. The Bolt and the Zest from its stable did not in particular set the company’s sales charts afire. Nevertheless, with the Zica, the company hopes its fortunes will change.
Tata Motor’s small cars (read Indica) and sedans were always a favourite with taxi operators in the country. But with the likes of Toyota Innova and Maruti Dzire and several other successful products capturing this lucrative market, Tata Motors lost a lot of its share in this crucial segment. With the Zica, they hope to regain this lost ground.
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