Mahindra Adventure wins Rally of Maharashtra 2014.

Mahindra’s smart SUV vehicle, the XUV500 triumphed in the ‘Mahindra Adventure Rally of Maharashtra’, as Team Mahindra Adventure, won the 1st round of the Indian Rally Championship (IRC). This Mahindra has got off to a great start with the first win of the season.

The Mahindra team had finished fastest in four out of the five rounds of INRC and winning top positions in the INSUVRC (Indian National SUV Rally Championship) class last year.

The highlight of Team Mahindra Adventure’s triumph, was the spectacular performance of the Super XUV500 and the determination exuded by its driver, current APRC champion Gaurav Gill (co-driver Musa Sheriff).  The winner was closely followed by teammate, current INRC champion Amittrajit Ghosh (co-driver Ashwin Naik). The rally prepared XUV500 proved unbeatable and won the IRC class by finishing fastest overall.

Vivek Nayer, Chief Marketing Officer, Automotive Division, Mahindra & Mahindra Ltd. Claimed that the victory by the Mahindra SUVs is a testimony to the tough and rugged 'Mahindra DNA'. “We were tested against other vehicles which were petrol based but emerged undefeated winners for the second year in a row at the Rally of Maharashtra,” he said.

He said his team was confident of continuing with the winning streak in the rest of the upcoming IRC season ahead.