Going full throttle to expand motorsport in India, Honda Motorcycle & Scooter India Pvt. Ltd. announced its biggest directional shift in motorsport from 2018 season.
For the first time Honda is promoting Indian riders in an Indian team in international motorsports arena. The IDEMITSU Honda Racing India team by T Pro Ten10 will see two promising Indian riders - second-timer Rajiv Sethu and the rookie Anish D. Shetty battle it out with 23 other Asian riders in the Asia Production 250cc class. The marquee SuperSport 600cc will see the team’s third rider, 23-year old Japanese rider Taiga Hada compete with 21 other riders. Hada was overall 3rd in SuperSports 600cc in 2017 FIM ARRC season and is placed 7th in the first qualifying of 2018 season.
Sponsored by IDEMITSU Lube India Pvt. Ltd., Honda 2Wheelers India will oversee overall team management of the first ever Indian team at the ARRC. The team’s rider management will be undertaken by professional Indian team Ten10 Racing Pvt. Ltd while technical support including bike performance enhancement, modification, data analysis, maintenance and repairs will be looked after by T-Pro Innovation, a professional Japanese team.
Globally Honda is synonymous with racing with a glorious history of iconic riders since 1959. In India, Honda 2Wheelers made its debut in motorsports a decade earlier in 2008. For the first 10 years (2008-2017), Honda 2Wheelers India’s motorsport direction was to ‘Promote Fun Culture in India’ with focus on nurturing, developing and giving professional platforms to Indian riding enthusiasts. And now in 2018, Honda has announced its new direction.
Harman Kardon has launched its Fit Speaker Series in India, a new collection of premium in-car speakers designed to enhance driving experiences with high-fidelity sound and cutting-edge technology.
Dolby Laboratories, a global leader in immersive entertainment experiences, and Mahindra & Mahindra announced the debut of Dolby Atmos in the Mahindra Thar Roxx AX7L variant.
Park+ Research Labs, India's only digital-first, data-driven survey platform, announced key findings from its latest city-focused survey.