There is one more reason to
spray a lot of Mumm champagne on the podium by the winners after a Formula E
race. Formula E has announced that Maison Mumm is expanding its involvement
with the championship and is now the Official Champagne Partner. Mumm’s
commitment to Formula E represents the continuation of its tradition of
high-profile sporting partnerships, which began all the way back in 1904, when
it supported Jean-Baptiste Charcot during the first French Antarctic
expedition. Its current sponsorships include the Kentucky Derby horse race and,
in sailing, the Hydroptère, the world’s fastest trimaran (a multi hull boat),
both of which epitomise a drive to push the limits and experience the thrill of
victory. Mumm is also the official champagne partner of Formula One.
Formula E CEO Alejandro Agag
said: “We are delighted that a company with such a rich heritage as Maison Mumm
has increased its involvement with the series and become an Official Partner.
As well as ensuring that our VIP guests have a genuinely first-class
experience, this partnership will perfectly complement our new podium ceremony
and ensure that we create truly memorable Champagne moments at every race.”
César Giron, Chairman and CEO
of Maison Mumm, said: “We are extremely excited by this new global partnership.
Not only do Mumm and Formula E share values of passion, innovation and a quest
for excellence, but it is our ambition to bring the thrill of the celebration
of victory to people across the world. Together with Formula E, Maison Mumm is
committed – as it has always been – to driving the future.”
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