Picture caption: JC
Biver & Alain Prost pose next to Senna's F1car. The picture of the
legendary racer is in the background.
Swiss watch maker TAG Heuer’s
association with motorsports is legendary as the sport itself. At the ongoing
2015 Geneva Motor Show being held from March 5 to 15, 2015, TAG Heuer has a
stand measuring almost 1000 sq metres. The company is showcasing Formula 1 and
Rally, Endurance and Formula E, and legendary races such as the Carrera
Panamericana and classic car rallies such as Goodwood. A number of show cars
are on display to delight visitors, under the gaze of all of the Brand's
TAG Heuer is a legend in
prestige Swiss watchmaking and one of its most innovative brands since 1860. It
is a brand that is driven by long-lasting partnerships with motor racing teams
and charismatic ambassadors who break conventions, and, as a consequence,
master time with unparalleled precision. The brand's motor racing DNA, as well
as the amazing athletes who belong to its dream team, reflect its core values
of Passion, Precision, Prestige and Performance. Its motto,
#DontCrackUnderPressure, is far more than a claim--it is a mindset.
The highlights of the
exhibition are as follows:-
TAG Heuer's great motor racing
TAG Heuer's 30th anniversary
of partnership with McLaren.
Return of Racing legend Ayrton
Senna to the TAG Heuer family!
Unveiling of 2 new exclusive
TAG Heuer Carrera Chronographs.