Just recently TAG Heuer had joined hands with Bruno Senna of
Mahindra Formula E team. Now it’s gone a step further and is now completely
involved in the fully-electric FIA new world championship. Both drivers of
Mahindra Formula E team Karun Chandhok and Senna are now TAG Heuer brand
TAG Heuer is one of the founding partners and official
timekeeper of Formula E and is now the Official Watch partner to the Mahindra
Formula E team. The Indian team, who field Bruno Senna and Karun Chandhok, are
proud of the new relationship which will see TAG Heuer timepieces in the
Mahindra Racing garage, as it travels around the globe in the world’s first
fully electric motor racing championship, said a TAG Heuer press release.
For drivers Karun Chandhok and Bruno Senna this association
will also see them become TAG Heuer Brand Ambassadors – an important and
exciting role within the paddock. TAG Heuer and Mahindra Racing will be working
closely throughout the rest of the season with the aim of promoting the brand
new FIA Formula E Championship. The next race will be in Malaysia in the heart
TAG Heuer “Don’t Crack Under Pressure” message will be in
mind of its ambassadors, like a mantra that should energise them !
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