TAG Heuer associates with Mahindra Formula E team

Just recently TAG Heuer had joined hands with Bruno Senna of Mahindra Formula E team. Now it’s gone a step further and is now completely involved in the fully-electric FIA new world championship. Both drivers of Mahindra Formula E team Karun Chandhok and Senna are now TAG Heuer brand ambassadors.

TAG Heuer is one of the founding partners and official timekeeper of Formula E and is now the Official Watch partner to the Mahindra Formula E team. The Indian team, who field Bruno Senna and Karun Chandhok, are proud of the new relationship which will see TAG Heuer timepieces in the Mahindra Racing garage, as it travels around the globe in the world’s first fully electric motor racing championship, said a TAG Heuer press release.

For drivers Karun Chandhok and Bruno Senna this association will also see them become TAG Heuer Brand Ambassadors – an important and exciting role within the paddock. TAG Heuer and Mahindra Racing will be working closely throughout the rest of the season with the aim of promoting the brand new FIA Formula E Championship. The next race will be in Malaysia in the heart of Putrajaya.

TAG Heuer “Don’t Crack Under Pressure” message will be in mind of its ambassadors, like a mantra that should energise them !