Rolex, the leading luxury watchmaking brand and a pioneer of sports sponsorship, will become a major long-term partner of Formula 1 from 2013 as Official Timekeeper and Official Timepiece. It is part of a strategic move by Rolex to focus its sponsorship activities on ventures chosen for their strong symbolic value and their global resonance. “This is an exciting step for us at Rolex as the fit between Formula One and our brand feels very natural and, like all great partnerships, needs little explanation,” said Gian Riccardo Marini, Chief Executive Officer of Rolex SA. He added, “In our respective fields, Rolex and Formula One embody the spirit of adventure, superlative engineering and a strong desire to push the limits of technology. These aspirations are enormously appealing to younger generations,” he added. “Our self-winding mechanical watches – like the dedicated drivers’ chronograph, the Oyster Perpetual Cosmograph Daytona – are packed with technological innovation and human know-how, all thanks to our engineers’ and watchmakers’ passion for detail,” said Marini.
Mobileye Global Inc. announced that its SuperVision and Surround ADAS hands-free, eyes-on advanced driving assistance systems have been selected by Mahindra & Mahindra for at least six upcoming models...
Audi has unveiled My Auras, a first-of its-kind in-vehicle experience that creates an unconventional journey of tranquility and grace by redefining luxury vehicle ownership for the customer. T
Striking blend of superhero flair and safety, Studds Accessories Ltd. announced the launch of its latest addition to the DC superheroes inspired lineup with the Studds Trooper Superman Edition helmet.