Fiat controlled Chrysler Group’s parts and customer-care brand, will be taking
to the Monster Truck Racing Series arena with the new “Mopar Muscle” Ram
monster truck beginning with the Monster Jam event in Detroit on Jan. 11.
Mopar-sponsored machine joins the Hall Brothers Racing’s championship winning
trucks “Raminator” and “Rammunition” for six Monster Jam events in 2014. The
Ram Truck brand has sponsored the team since 2002.
“We’re excited to have Mopar make its first
foray into the world of monster trucks by joining the Ram brand in this popular
and competitive exhibition series with a such a passionate and loyal
following,” said Pietro Gorlier, President and CEO — Mopar, Chrysler Group’s
service, parts and customer-care brand. “So much of what Mopar does is
applicable to the general consumer, but occasionally we like to show just how
capable our brand is of really extreme performance. This is a great and fun
opportunity for us to do that with Mopar Muscle and the Hall Brothers.”
Mopar Muscle is the first Original Equipment
Manufacturer (OEM) monster truck to be introduced into the Monster Jam series
in more than a decade. Monster Jam is the premier monster truck racing event
series, with a 14-race schedule that features traditional bracket racing and a
Standing an imposing 10 feet high and weighing
10,300 pounds, Mopar’s 2000-horsepower monster truck is based on a 2014 Ram
Heavy Duty truck. It is powered by a 565 cubic inch supercharged version of the
iconic Gen II 426 HEMI engine, which is celebrating its 50th anniversary in
2014. Mopar Muscle will sport a special orange 50th anniversary HEMI logo,
launching a year-long tribute by Mopar to commemorate the introduction of the
engine that has since seen much success and strongly impacted both the
motorsport and automotive industries.
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