Mandatory High Security Registration Plates, coloured coded stickers for Delhi NCT vehicles

In the midst of the prevailing COVID-19 pandemic, panic and restrictions, the Transport Department of Delhi, in a public noticed issued on September 22, 2020, warned owners of new and old vehicles registered in NCT ...

Indian Auto Journalism: Fall from Grace

The story of Indian auto journalism today, especially auto magazines is one of disarray and hopelessness. While the automotive print media as well as television media has seen its fortunes nose dive with the increas...

Mahindra XUV300 teams up for Safe Drive initiative across India

Mahindra XUV300 teamed up with the SaveLIFE Foundation, an independent non-profit organisation committed to encouraging road safety, to launch a unique initiative towards this cause.

Jeep Compass SUVs form a sacrosanct chain for Lord Ganesha

This year’s Ganesh Chaturthi festival - the pride and joy of Maharashtra was scaled down due to the pandemic and to avoid large crowds. The height of the idol for public pandals was not to exceed four feet and physi...

Royal Enfield, Levi’s bring out exclusive jeans, jackets collection

Royal Enfield and Levi’s have joined hands to bring out an exclusive collection that includes jeans & jackets made from Cordura denim with high abrasion resistance that is built to last. They are purposefully design...

Land Rover , Henry Poole create unique fabric to celebrate 50 years of Range Rover

Prof Gerry McGovern OBE, Land Rover’s Chief Creative Officer, has designed a special fabric to celebrate 50 years of Range Rover with one of Savile Row’s founding tailors, Henry Poole & Co. They have produced only 1...

Harley-Davidson, Jason Momoa celebrate power of riding

For more than 117 years, Harley-Davidson has brought people together to experience adventure and freedom for the soul. Harley-Davidson has now announced a new element of the company’s United We Will Ride campaign th...

Auto Journalist or Influencer, and what about auto journalism?

Now whether you were a blogger, a vlogger or a journalist working with an established media outlet, the grim fact is that you better be a smart “Influencer”. Because that is what an OEM likes.

Automobili Lamborghini, The Italian Sea Group unveil luxury yacht

Automobili Lamborghini and The Italian Sea Group present the worldwide premiere of ‘Tecnomar for Lamborghini 63’, the Tecnomar fleet’s new motor yacht available in a limited edition in reference to Lamborghini’s 196...

Boycotting Chinese goods; Remember the bat and ball story?

The Indian government’s discreet call to boycott Chinese goods is a far more serious call than the young boy walking away with his bat. The US too is not far behind in this almost juvenile act.




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