Gurgaon became the seventh
city to host the 18 city tour of BMW Experience Tour 2015. Despite the extreme
heat with the onset of summer, Gurgaon sizzled with the great experience that
BMW had to offer to people who came to the HUDA Grounds, Adjoining Leisure
BMW Experience Tour 2015 is
designed to provide customers a platform to experience the BMW brand, test
drive vehicles and interact with product experts. There was ample opportunity
to experience the complete range of BMW sedans and SAVs (Sports Activity
Vehicle) on a specially designed test course. There were specially designed BMW
Individual Lounge, a BMW i8 was on display display, a separate Lifestyle
Section with BMW merchandise, BMW M Cars and MINIs on display.
Philipp von Sahr, President,
BMW Group India said, “BMW Experience Tour provides our customers in Gurgaon a
first-hand experience of the exhilarating performance and superiority of BMW
vehicles in a challenging and exciting environment. They are able to appreciate
the versatile capabilities, technology, safety systems and features of our cars
in detail. Apart from having fun on the test track, they also benefit from the
professional advice of the BMW Driving Experts on how to make day-to-day
driving safer. BMW Experience Tour is a very successful platform for us to
connect with our existing and potential customers across the nation. With this
unique initiative, we wish to take a step closer to them and make them experience
Sheer Driving Pleasure in the true sense.”
Customers will have the
opportunity to test-drive the BMW 1 Series, the BMW 3 Series, the BMW 3 Series
Gran Turismo, the BMW 5 Series, the BMW 7 Series, the BMW X1 and the BMW Z4
through exercises like slalom, fast laps, corner braking and emergency braking.
The BMW 7 Series Individual and the BMW 6 Series Gran Coupe will be on special
display. The thrill of high-performing range of sports cars – the BMW M3 Sedan,
the BMW M4 Coupe, the BMW M5 Sedan and the BMW M6 Gran Coupe; will also be felt
at BMW Experience Tour 2015. BMW M Automobiles are produced by BMW Motorsport
GmbH (a subsidiary of BMW AG).
The setup at the event will
allow customers to experience the superiority of the BMW X range with the BMW
X6, the BMW X5 and the BMW X3, under the expert guidance of BMW trainers. The
BMW xDrive is an intelligent all-wheel drive system that monitors the driving
situation constantly and distributes drive power smoothly between the axles
where it is needed the most. In India, the intelligent BMW xDrive all-wheel
drive system is standard in the BMW X3, the BMW X5 and BMW X6.
BMW India rolled out the new
Mobile Brand Store which will be a part of every Experience Tour going forward.
All Mobile Brand Stores will house the BMW Individual Lounge, BMW i8 display,
Lifestyle Section with BMW merchandise, BMW M Cars display, MINI display, food and
beverage section, and a Playstation console.
Throughout the Experience
Tour, a special structure will be created in each city, representing BMW’s
premium international standards. The weather proof, air-conditioned structure,
will accommodate the reception, briefing and display areas. Special recreation
zone will ensure an entertaining time for the entire family. The section will
also feature a special ‘Sony PlayStation Zone’ where children can enjoy driving
BMW cars in the virtual world with Sony PlayStation 4.