German luxury car manufacturer
Audi AG on March 8, 2015 organised the Audi Women’s Power Drive in New Delhi
and Bengaluru to celebrate Women’s Day. This was an exclusive programme to give
women auto enthusiasts a chance to experience the driving pleasure of the Audi
range of cars. The women drivers got to experience the luxury SUVs Audi Q3,
Audi Q5, Audi Q7, the sedans Audi A3, Audi A4, Audi A6 and also the performance
cars Audi S6 and Audi TT. Audi has been celebrating women’s day for the last
four years. The first such drive for women auto enthusiasts was organised in
Delhi and Mumbai in 2012.
Audi certified instructors
were available for help and assistance throughout the drive. Women driving the
Audi Q range tested the sportiness of the SUV on rugged terrains while women
driving the Audi A range experienced Audi’s smooth driving and everyday
practicality. Laps were given to fans on the performance cars and women with
the fastest lap time were rewarded.
The women fans also got an
opportunity to get photographed with the company’s super sports car Audi R8.
“Audi is the undisputed No.1
luxury car brand in India therefore there is a growing demand for our cars
amongst auto enthusiasts, men and women alike. I am especially proud and
excited about the ‘Audi Women’s Power Drive’, as it gives our women fans an
exclusive opportunity to experience the delight, convenience and thrill of our
products. Customer delight is one of the pillars on which we plan to build our
future and events like these are designed to give our customers a truly once in
a lifetime experience,” said Joe King, Head, Audi India in a press release from
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