Mercedes-Benz has introduced 'Mercedes-Benz Studio' in India. India's first 'Mercedes-Benz Studio' was inaugurated in Gurugram at DLF One Horizon Centre. The studio offers three key experiences: Lavonne Café, Mercedes-AMG Petronas X adidas merchandise and a test drive experience of Mercedes-Benz vehicles for customers.
With this, the company is establishing inner-city brand spaces across four continents, in 14 of the world’s leading metropolises like Copenhagen, LA, Tokyo, Singapore, Warsaw, Munich, Bucharest and other cities
The initiative combines immersive, interactive brand experiences with integrated sales functionality: a holistic approach creating a unique touchpoint with Mercedes-Benz that unites customer acquisition, brand loyalty and engagement along the customer journey.
The curated artisanship and culinary grandeur are exclusively from Lavonne Academy of Baking Science. The company also showcased the Concept AMG GT XX in India for the first time. It comes with three axial flux motors, AMG.EA high performance architecture, over 1,000 kW (1,360 hp) peak output and a top speed over 360 km/h. It boasts of approximately 400 km of WLTP range recharged in around five minutes.
The company also launched the Mercedes-AMG Petronas F1 Team range of e-bikes in India in partnership with EMotorad: City Edition, Track Edition and Rallye Edition. He bikes have 250W rear hub motor with three power modes: Comfort, Sport and Sport Plus. It has a top assistance speed of 25 km/h and a range of up to 100 km, along with 5.5" full-colour integrated display on a custom one-piece handlebar, 6061 aluminium alloy frame and forks, Tektro hydraulic disc brakes and Pirelli tyres. Smart Bluetooth helmet and charger come along with the bike.
The AMG e-bike City Edition costs Rs 4.20 lakh, the Track Edition Rs 5.70 lakh and the Rallye Edition is priced at Rs 7.60 lakhs (MRP, inclusive of GST). Deliveries will commence from mid-September 2026
“… We are confident ‘Mercedes-Benz Studio’ will create an immersive brand experience for customers, as we plan to expand this concept to other metropolises gradually. The Studio opens with a distinct AMG flavour for enthusiasts. The Concept AMG GT XX showcases Mercedes-AMG redefining standards of performance with groundbreaking technologies and innovations, underlining an entirely new dimension of a sustained electric future for customers. The launch of AMG F1 Petronas e-bikes in India is a natural extension of the AMG brand. These world-class F1 e-Bikes will enable more AMG enthusiasts to connect with the brand’s unique DNA of performance, design and craftsmanship,” said Santosh Iyer, Managing Director & CEO, Mercedes-Benz India
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