In India, Jeep has established itself as one of the most aspirational premium SUV brands since its return to the market in 2016. Through a portfolio that includes the Jeep Compass, Meridian, Wrangler and Grand Cherokee, the brand has inspired a growing community of customers who value authenticity, capability and the confidence to take on every journey with purpose.
Beyond its products, Jeep has cultivated a vibrant culture of adventure through customer engagement initiatives, experiential drives and owner communities, bringing together enthusiasts who share a passion for discovery and exploration.
Commenting on this milestone, Shailesh Hazela, CEO & Managing Director, Stellantis India, said: “In 1940s, Jeep set a benchmark of capability when it first introduced the world to the Willys. 85 years since, our SUVs continue to deliver world-class craftsmanship and premium on-road as well as off-road dynamics. With a growing community of Jeep enthusiasts, India continues to be an important market for Jeep. Further, supported by our manufacturing and export capabilities India has increasingly become a strategic part of Jeep’s global footprint.”
As part of its 85th anniversary celebrations, Jeep India has introduced the globally celebrated ‘Duck Duck Jeep’ movement to the Indian Jeep community. Born from a simple act of compassion and camaraderie among Jeep owners, Duck Duck Jeep encourages owners to place a rubber duck accompanied by a friendly note on another Jeep vehicle as a gesture of appreciation and a shared passion for adventure. What began as a spontaneous community initiative in 2020 has grown into a global phenomenon embraced by Jeep enthusiasts around the world, reflecting the strong bonds that unite Jeep owners wherever they are.
As Jeep looks toward the future, the brand remains committed to advancing innovation, sustainability and capability while staying true to the values that have defined it since 1941. Eighty-five years on, Jeep continues to inspire people around the world to embrace adventure, forge meaningful connections and create stories that last a lifetime. To commemorate this milestone, exciting offers are available through the month for our customers through the www.Jeep-india.com website and at all Jeep India dealerships.