Turning the exhaust note into the beat of music, TVS Apache, launched its first-ever official anthem — ‘The Apache DNA’, celebrating 20 years of the brand’s legacy. Bringing excitement to customers, especially the new generation in India and across the world, the anthem has been composed by one of India’s finest rapper and song writer Brodha V. Launched in 6 languages – English, Hindi, Marathi, Tamil, Telugu & Kannada, the anthem marks a landmark cultural moment for an iconic racing and performance motorcycling brand like TVS Apache.
Music is a powerful motivator for motorcyclists, and TVS Apache channels that same energy through its performance-driven style. Embodying a fearless spirit, and racing DNA, TVS Apache has become synonymous with performance, technology, and innovation for over 6.5 million riders across60+ countries. The anthem further amplifies this spirit, positioning itself as a bold expression of confidence and unmatched energy on and off the racetrack.
Commenting on the first-ever TVS Apache anthem, Vimal Sumbly, Business Head, Premium Segment, TVS Motor Company, said, “For 20 years, TVS Apache has been the living expression of our racing DNA, an attitude and legacy that has empowered 6.5 million riders globally. ‘The Apache DNA’ anthem is our tribute to every rider who embodies the philosophy of TVS Apache. As we continue to democratize racing-bred technology, we are also expanding TVS Apache's presence into music and youth culture, creating deeper connections with the communities that live and breathe the brand every single day."
The lyrics of ‘The Apache DNA’ reflect the core ethos of TVS Apache: speed, precision, and control. With the launch of the anthem, TVS Apache takes its racing DNA beyond motorcycles, strengthening its emotional connect with riders and expanding its presence across music genres and the community. As the brand continues to push the boundaries of performance motorcycling, it resonates a powerful expression of TVS Apache’s commitment to confidence, authenticity, and an unstoppable riding ethos that resonates with the next generation of riders.