German luxury car maker BMW
India has partnered with the seventh edition of India Art Fair and is the
exclusive mobility partner for the event. India Art Fair is South Asia’s
leading art fair for modern and contemporary art that is being held from January
29 to February 1, 2015 at NSIC Exhibition Ground, Okhla, New Delhi.
The India Art Fair has drawn
around 90 Indian and international exhibitors and approximately 1100 artists.
New galleries are making their debut alongside key returning exhibitors,
thought-provoking art projects and curated walks.
In a press release issued by
the company, Philipp von Sahr, President, BMW Group India said, “Cultural
communication has been one of the long-standing traditions among BMW Group’s
social commitments. For more than 40 years now, BMW has been promoting artistic
exchange between cultures, people and within the company. India holds an
important place for this commitment. India Art Fair is a perfect platform for
artists to showcase their creations and for art connoisseurs and enthusiasts to
appreciate it. We are proud to partner this unique art project. Our association
with India Art Fair is very special and we will continue to extend support to
India Art Fair has an
extensive schedule that includes a series of artistic projects, integrated in conjunction
with the renowned Speakers’ Forum that brings a diverse range of industry
speakers and thought leaders to the fair. Guided tours led by trained art
aficionados well-versed with the artworks on display will offer a unique
opportunity to the visitors to get an insightful and cohesive experience.
The artists and visitors will
also have an opportunity to experience the ‘Future of Mobility’ at the BMW
lounge where the all-new BMW i8, the most progressive sports car of its time,
is on special display.
For more than 40 years now,
the BMW Group has initiated and engaged in over 100 cultural cooperations
worldwide. The company places the main focus of its long-term commitment on
modern and contemporary art, jazz and classical music as well as architecture
In 1972, three large-scale
paintings were created by the artist Gerhard Richter specifically for the foyer
of the BMW Group's Munich headquarters. Since then, artists such as Andy
Warhol, Roy Lichtenstein, Olafur Eliasson, Jeff Koons, Zubin Metha, Daniel Barenboim
and Anna Netrebko have co-operated with BMW. The company has also commissioned
famous architects such as Karl Schwanzer, Zaha Hadid and Coop Himmelb(l)au to
design important corporate buildings and plants.
In 2011, the BMW Guggenheim
Lab, a global initiative of the Solomon R. Guggenheim Foundation, the
Guggenheim Museum and the BMW Group celebrated its world premiere in New York.
The BMW Guggenheim Lab also travelled to Mumbai in 2012. The BMW Group takes
absolute creative freedom in all the cultural activities it is involved in for
granted – as this is just as essential for groundbreaking artistic work as it
is for major innovations in a successful business.
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