Rarely do film stars get the
time to drive long distances, even though all of them invariably end up buying
some of the most luxurious cars in the world. But for world-renowned actor and
aspiring film maker Idris Elba who is a car enthusiast is embarking on an epic 1200
km road trip in the new Jaguar XE, the most fuel efficient Jaguar ever
Driving from London to Berlin
in winter conditions, whilst documenting his journey through film, Idris will
test the fuel economy credentials of Jaguar’s new sports saloon, while enjoying
market its in-car technology and other driver aids and entertainment systems to
help navigate his way through four countries with ease and style.
In a press release issued by
the company, speaking about his XE road trip, Idris Elba commented, “My work
takes me around the world, but I rarely have the time or luxury of getting
behind the wheel for myself. I wanted to do this trip and record the experience
through a series of short films. I have long been a fan of Jaguar’s incredible
sporting heritage and have been truly impressed with how the brand has evolved
over the past few years. It’s a real
privilege being the first person to take the new XE on a significant road trip
Idris is starting and ending
his journey with music, one of his many passions. Jaguar Land Rover PR Director
Fiona Pargeter said, “As a keen driver with a passion for cars, technology and
music, Idris is the perfect fit to test the new Jaguar XE. We look forward to
seeing how he achieves an economical drive despite challenging winter
“The XE is packed with
technology stories and as one of the first people in the world to drive the
car, Idris will be sharing his experience of these through a series of short films
that fans can view online and on social channels.”
The XE is powered by a range
of four-and six-cylinder petrol and diesel engines offering a blend of
performance, refinement and efficiency from 99g/km CO2 to 250km/h.
From smartphone apps and Wi-Fi
to premium audio systems developed with world-renowned experts Meridian – the
new XE offers a suite of technologies designed to keep you informed and
entertained, making every journey even more of an experience.
The short documentary film
will be shared in late February, with some teaser footage of trip available
from the 10th February across Jaguar social media channels.
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