In addition, the carmaker is launching a brand-new website –www.evsahihai.com,which will be accessible to customers starting August 9th, 2025. This website will feature a wide range of information on EVs, aimed at educating and raising awareness among consumers, especially those new to EVs.
Commenting on the occasion, Udit Malhotra, Head of Marketing, JSW MG Motor India, said, “JSW MG Motor India is among the first movers into the EV segment and has been at the forefront of creating a conducive ecosystem through innovative disruptions. Since then, we have traversed a long journey and now intend to proactively communicate the positive stories of EV ownership in India through the unique ‘EV Sahi Hai’ campaign. This campaign highlights how the EV revolution boosted savings, reduced environmental impact, enhanced affordability, and delivered a superior driving experience. We are confident that this campaign will be a catalyst for expanding EV volumes and accelerating widespread adoption.”
Amit Nandwani, National Creative Director, Cheil X, said: “While most people agree that EV is the future, there are many misconceptions that stop them from buying one. The need of the hour is to remove these perception barriers so that more and more people can switch to EVs. We believe there can be no stronger voice than that of real, satisfied customers to give a persuasive push to the fence-sitters. So, we decided to create a campaign that brings together unique experiences of EV owners from across India. We hope their stories will connect strongly with the viewers, and reassure them about EV being the right choice.”
The carmaker’s focus on leading the NEV segment remains unwavering, with plans to introduce various clean mobility solutions in due course. Currently, JSW MG Motor India commands 35% market share in the EV segment, backed by a strong and diverse product portfolio. MG EVs are known for their reliable range and are widely appreciated in the Indian market for their performance and overall value proposition. Collectively, MG EVs have covered approximately 1,464million kilometers, resulting in an estimated233,704 tons of CO2emissions avoided.