Leading car maker Hyundai Motor India Ltd (HMIL) launched
its first-ever corporate campaign focusing on India, ‘Life is Brilliant’ on November
22, 2014. On YouTube this campaign has already got more than 4 million views in
less than two weeks. The campaign is designed to illustrate Hyundai Motor
India’s aim of making customer’s lives happier
Aiming to become the “Most Loved and Caring Brand” of India,
the campaign directly strikes a chord with Indian consumers by bringing alive
various emotions through an engaging story line. The company has been
connecting emotions through its cars ever since it launched the Santro car in
India with Shah Rukh Khan as its brand ambassador. More than 3.5 million Hyundai
cars have been sold in the country to date.
Speaking at the launch of this campaign, Rakesh Srivastava,
Sr. Vice President – Sales and Marketing, HMIL said, “Life is Brilliant”
campaign has created a strong bond between the consumer and the brand Hyundai
by evoking an emotional connect by showcasing the car as playing an integral
part in reuniting the family. We always strive to play a role that extends
beyond being just a car manufacturer to becoming customers’ lifetime
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