Hyundai campaign gets 4m + views on YouTube

Leading car maker Hyundai Motor India Ltd (HMIL) launched its first-ever corporate campaign focusing on India, ‘Life is Brilliant’ on November 22, 2014. On YouTube this campaign has already got more than 4 million views in less than two weeks. The campaign is designed to illustrate Hyundai Motor India’s aim of making customer’s lives happier

Aiming to become the “Most Loved and Caring Brand” of India, the campaign directly strikes a chord with Indian consumers by bringing alive various emotions through an engaging story line. The company has been connecting emotions through its cars ever since it launched the Santro car in India with Shah Rukh Khan as its brand ambassador. More than 3.5 million Hyundai cars have been sold in the country to date.

Speaking at the launch of this campaign, Rakesh Srivastava, Sr. Vice President – Sales and Marketing, HMIL said, “Life is Brilliant” campaign has created a strong bond between the consumer and the brand Hyundai by evoking an emotional connect by showcasing the car as playing an integral part in reuniting the family. We always strive to play a role that extends beyond being just a car manufacturer to becoming customers’ lifetime companion.”