Hyundai Motor India has unveiled the country’s largest outdoor installation made of Lego bricks to showcase the dynamic Hyundai Exter. This first-of-its-kind outdoor installation is crafted for customers to reimagine and experience the Hyundai Exter at Cyberhub, Gurugram. The month-long display is poised to captivate and engage audiences as it redefines Installation Marketing in the automobile industry. The extraordinary display intends to showcase Hyundai Exter in a fascinating and engaging way and also provide a distinctive positioning to the brand's "Think outdoor. Think Exter" communication.
Virat Khullar, Vertical Head, Marketing, Hyundai Motor India Ltd., said, "At Hyundai, we are always in pursuit of new and innovative means that engages and excites our consumers. We are immensely excited to unveil this innovative outdoor Lego bricks Installation purely made of 3,02,406 Lego bricks by talented Lego artists and AFOLs (Adult Fans of Lego). This installation takes centre stage in our Hyundai Exter Launch Campaign, redefining outdoor marketing and brand connection.
This Hyundai Exter Lego bricks outdoor installation is completed in a small span of four Days, winning the Asia Book of Records and India Book of records for the title of ‘Largest Hoarding made using Lego Bricks’.
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