Lexus India announces winner of Nature Electrified Design contest

Of the several entries received, the winning design by Ratin Mohan, stems from the growing need to address environmental challenges in a simplified yet proportional manner. The design was clearly inspired by the beauty of natural forms when creating their design. The car wrap embodies the electrifying energy of electricity with vivid colors and lightning bolt motifs, alongside nature-inspired elements like trees and leaves. The design is appropriately named Elements, representing Earth's nurturing qualities, water's adaptability, the sky's freedom, and the power of wind and the Sun's transformative energy. The camouflage patterns seamlessly blend sustainability with style, urging a harmonious connection with our environment. It's a creative fusion that celebrates innovation and the beauty of nature, inspiring conscious actions for a greener future.

Congratulating the winning design, Naveen Soni, President of Lexus India said, “I congratulate Ratin whose winning creation speaks volumes about the harmony between nature and electrified elements. The winning design beautifully captures the essence of organic beauty, as if nature's very soul has been translated into a mesmerizing visual identity. The intricate details and craftsmanship mirror the elegance found in the natural world, while adding a touch of modernity and innovation.”