TAG Heuer, a
Swiss watchmaker unveiled its new ad campaign called “Don’t Crack Under
Pressure” and announced Bollywood actor Ranbir Kapoor as its new brand
ambassador at an event at the Buddh International Circuit, Greater Noida.
Crack Under Pressure’ claim enlightens the mental strength of the Dream Team,
athletes and partners, who reflect the values of the TAG Heuer shield.
Some of Tag
Heuer’s brand ambassadors include the Portuguese football player Cristiano
Ronaldo, the American-Russian Tennis player Maria Sharapova and Bollywood actor
Shah Rukh Khan. Tag Heuer has also had a long history with the legendary Hollywood
actor Steve McQueen. In motorsport, the Swiss watchmaker has associated itself
with the McLaren F1 & GT teams, as well as newly crowned double WRC
champion Sebastian Ogier of the VW Motorsports team. The company is also the
official time keeper of the Formula E series.
of the evening was the launch of TAG Heuer’s new brand ambassador Ranbir Kapoor
who made an airborne arrival on the race track in a Paramotor, preceded by the
Volkswagen Stunt Drivers who burnt some rubber on the track and smoked some
tyres to amaze the on looking spectators at the F1 circuit. The actor then went
around the circuit in a topless BMW Z4 much to the excitement of his fans.
the latest brand ambassador said that he is very excited to be a part of the
TAG Heuer family. The new AD Campaign ‘Don’t Crack under Pressure’ is pretty
much the headspace of today’s generation and is honoured to be associated with
such an iconic and dynamic brand.
Marketing Director, Tag Heuer stated that their “Don’t Crack Under Pressure”
campaign asserts the powerful truth that achievement is due as much to mental
strength as it is to physical capabilities. He took on the challenge of
performing this stunt himself, absolutely not afraid by the pressure it
represented. He concluded by saying that “We are happy to have Ranbir Kapoor as
a part of the TAG Heuer family as he truly shares the Don’t-Crack-Under-Pressure
TAG Heuer is
a Swiss Avant-Garde watchmaker since 1860 founded by Edouard Heuer and designs,
manufactures and markets watches and since then has come a long way to produce
more products like eyewear, mobile phones and fashion accessories under the Tag
Heuer brand name. It has a rich heritage and long-lasting partnerships with
motor racing teams, athletes and charismatic ambassadors around the world.
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