As per Global Market Insights report, the market size of Off-Road Vehicles (ORV) surpassed USD 15 billion in 2020 and is anticipated to grow at 7% CAGR between 2021 and 2027. This also means that the demand for specialised tyres would also be on the rise.
The rising popularity of recreational and sports activities including ATV races and snowmobile championships across the globe will propel the industry growth. Technological disruption, the adrenaline rush and desire for adventure experiences are driving the shift to SUVs (Sports Utility Vehicles).
Automotive Brands offer options from 2WD and 4WD vehicles to choose, with powerful engines to delight and excite adventure seekers. High power and torque offered by off-road vehicles are supporting their market demand in utility applications. With increasing demand for such vehicles, brings with it the corresponding need for specialised tyres for different applications. Here are a few popular tyre brands used in SUVs which are improving the ride experience.
1 GOODYEAR WRANGLER AT/SA TYRE: Goodyear Wrangler AT SilentTrac is equipped with DuraWall Technology, providing superior all-terrain durability with improved quiet and comfort for on-road and extended mileage, which achieves the best balance between on and off-road. The new product also boasts improved wet performance, braking performance, and heavy handling to allow today’s 4×4 drivers to ride confidently and go further. The new MG Gloster 2022 comes with tyres of 255/55 R19 107W specification capable of taking on different kinds of terrains, equipped with all-new British Windmill Turbine-themed alloy wheels.
The 'Advanced Gloster' presents a towering road presence, powerful capability (2.0-litre twin-turbo diesel engine producing158.5 kW power). The SUV possesses an intelligent 4WD, an all-terrain system with 7 modes.
Price of tyres: 11,999.00 onwards
2 YOKOHAMA GEOLANDAR X-CV: The Geolandar X-CV was built from the ground up with technology to take on today's luxury sport crossovers and SUVs. With optimized all-season performance, powerful wet braking and a refined, quiet ride, this proud member of the Geolandar family defines luxury performance.
Price of tyres: RS 20,390 to 37,680 MRP
3 MICHELIN LATITUDE SPORT 3: The new Latitude Sport 3 (LS3) is the third generation of Latitude on-road SUV and CUV tyres in the Michelin line-up. The design of the new tyre conveys an image of power and control and is capable of supporting the vehicle weight and driver expectations with enhanced safety performance, while delivering outstanding grip on all types of on-road surfaces.
Price of tyres: Rs.15,515 - 36,495
4 BRIDGESTONE ALENZA 001: Designed for luxury SUVs, the Alenza 001 is engineered to maximise vehicle potential on both wet and dry roads with confidence and comfort. Offering high-level braking performance, outstanding tyre life, and enhanced grip in wet and dry conditions, Bridgestone Alenza tyres deliver a dynamic and luxurious driving experience.
Price of tyres: Rs 14,000- 33,200
5 CEAT SecuraDrive: The CEAT SecuaDrive is a tubeless tyre available in 16 and 17 inches size range. There are 5 sizes available with variety of sidewalls and widths. The SecuaDrive tyre is an ideal fitment for cars like Hyundai Venue, Kia Sonet, Maruti Suzuki Vitara Brezza, Tata Nexon, Mahindra XUV300, Ford EcoSport, Toyota Urban Cruiser, Nissan Magnite and Renault Kiger.
Price of tyres: Rs.6,870 - 11,440
6 MRF Wanderer AT: MRF Wanderer AT is specially designed for SUVs, this tyre offers good durability and high resistance to cuts and damages. Popular among car-makers as an original equipment, it performs well on as well as off the tarmac. Ideal for rough/off-road surfaces as well as highways.
Price of tyres: Rs.6,110 - 14,785
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