Line up on the grid and kick-off that racing adrenaline with India’s first and largest professional go-karting experiential facility- Formula 11 Karting.
Created by Snow World Entertainment – a Prasuk Jain Hospitality entity, this next-gen karting adventure comes with the fastest karting track spread across 4.5 acres of land in the heart of Noida.
Enabling guests an ultimate thrilling experience of driving on an international race track, the Formula 11 Karting track is 700-meters-long and 8-meter-wide for a single lap; where one would cross 11 sharp turns to reach the end of the lap. With upgraded safety and sanitisation protocols, the finesse of the global racing circuit is seen through the best-in class paddock hospitality experience and assistance provided by an international consultant who has been key to design six Formula 1 tracks globally.
On the launch, Prasuk Jain, Managing Director, Snow World Entertainment said, “We are very excited to introduce Formula 11 Karting, a brand-new karting entertainment venue that everyone can enjoy. Formula 11 Karting is a dream project with an experience to remember where you will feel the rush in your head, anxiousness to explore the thrills of an unexplored journey and get high-quality hospitality services. Motorsports fans and non-fans won’t want to miss it.
“Designed to capture the heart and soul of go karting, the next step for the brand is the Formula 11 World Karting Championship – which will put India on the global map of go karting, plus give access to the fundamental level of experience needed to nurture young talent with professionals for better opportunities, greater diversity and routes into the sport”.
Formula 11 Karting’s exclusive affiliation with the Sodi World Series (SWS), makes it possible for the brand to bring in the world’s best and high-tech Sodi RT8 and Sodi RT10 karts, offering impressive performance and optimised driver engagement. Unlocking more melodic soundtracks and punchier acceleration, the Sodikart’s 270cc Honda engines have estimated speeds from 40 to 100km/h. Other top features include real-time racing data via a steering wheel display, automatic transponders for connective kart interaction, auto speed governors.
“We’re proud to partner with Formula 11 Karting to deliver a next gen go-karting experience with Sodikart’s world class technology and equipment advancements. Formula 11 Karting has the potential to set the benchmark as a one-stop destination for all motorsports talent and enthusiasts”, said Rohit Mathur, India representative of Sodikart.
With the goal of creating an inclusive motorsport community, Formula 11 Karting offers a one-of-a-kind Super License Program with exclusive access to pro-racing opportunities, recreational benefits and a free Kommunity membership. The exclusive affiliation with Sodi World Series (SWS), allows top performing members of the Super License Program to go global and represent India at the 24hr LE MANS KARTING SWS.
The Super License Program is primarily designed keeping in mind to create professional go-karting champions who would represent India on a global platform like SWS and the soon to come Formula 11 World Karting Championship. Other benefits include complimentary racing session on birthdays, fast track entry to pit lane, loyalty points on F&B & merchandise, kart speed upgrades, free entry at motor screening events, and lots more.
Combine that with the brand campaign #MasterYourDrive – Your Only Limit Is You; the campaign taps into the insight of anxiousness as a natural motivator stimulating dopamine, and encourages diverse audiences to fuel that 'motivation to act’ and achieve goals efficiently both on track and off-track.
The first Formula 11 Karting experiential facility opens to the public on December 01, 2022 at Worlds of Wonder, next to The Great India Place Mall, Sector 38, Noida, with further national expansion plans of three more experiential facilities in Pune, Mumbai and Bangalore across April and June 2023. The experiential facilities will continue to be an ally to national and global pro karting championships and motorsports community events.
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