Honda’s ‘Longest Drive through
Amazing India’ in the Honda Amaze, entered the Guinness World Records,
registering the longest journey by car in a single country. The family sedan
Amaze reached New Delhi on November 9, 2014, covering 23,800kms drive across
the length and breadth of the country.
This drive was flagged off
from Jodhpur on September 15, 2014. The journey covered a distance of through
mountainous terrains, coastlines, flat highways, congested city roads and the
interiors of India. It crossed more than 400 towns on its way and made
pit-stops at the major cities. The 55-day journey saw the Amaze explore the
nooks and corners of the country
Hironori Kanayama, President
& CEO of Honda Cars India Ltd, said the drive through various terrains is
testimony to the durability, quality and reliability of Honda Amaze. “These
qualities have found their way into the Indian market and the car has garnered
excellent response from the customers,” he said.
The drive saw participation
from the new and existing customers of Honda Amaze as they joined the
travellers at various stages of the journey. Honda dealers also showed immense
enthusiasm and hosted the travellers in various cities.
The ‘Longest Drive through Amazing
India’ will be followed by a series of “webisodes” on ‘Drive through Amazing
India’ which will be hosted by author Chetan Bhagat. In this web series, Chetan
Bhagat will be travelling to the unexplored places of India which will be
followed by contests, wherein people will be asked to post stories or photos
about unexplored places of Amazing India.
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