tyre manufacturer Apollo Tyres has partnered with Cougar Motorsport to promote
offroad motorsport in the country. The company has come on board as an
Associate Sponsor for the 8th edition of The Rainforest Challenge (RFC) India,
which is the biggest and toughest off road motorsport event of India. The mega
off road motorsport event will be held in Goa from July 23 – 30, 2022 and it
will witness participation from 28 teams from across India.
in 2014 by Cougar Motorsport, RFC India is the India Chapter of the Rainforest
Challenge of Malaysia, which is ranked No. 3 in the ‘Five Toughest Off-Road
Races in the World’ by Skoda Motorsport (2018). Today, RFC India is counted
amongst the top two RFC Global events out of the 45 editions held across 22
countries and it enjoys a cult following in the Indian and international
off-roading community. The off-road motorsport competition tests the
contestants’ driving and vehicle recovery skills, team spirit along with their
physical and mental strength under extreme off-road conditions.
about the partnership with Cougar Motorsport for RFC India 2022, Satish Sharma,
President, Asia Pacific, Middle East & Africa, Apollo Tyres Ltd, noted,
“This is a great opportunity for us to associate with one of the most
prestigious and toughest off-roading events in India, and engage with the
driving enthusiasts from across the country. We will be looking forward to
inputs from the participants on our products Apollo Apterra AT2 and Apollo
Actigrip R6, both of which are best suited for such terrains and driving
to Cougar Motorsport’s Founder & Director Ashish Gupta, “We are happy to
have one of the leading tyre brands as
an Associate Sponsor for RFC India 2022. Apollo Tyres is one of the few Indian
tyre brands that is encouraging off road adventure and motorsport to the extent
of creating a whole community called #BadRoadBuddies. I am glad that we have
joined hands with them and am confident our event will give them a perfect
opportunity to showcase the capabilities of their products to the largest
gathering of off-roaders from across India.”
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