Toyota has partnered with Claire Sulmers in the US. She is
the founder of Fashion Bomb Daily, a daily online destination for the
multicultural fashionista. With more than 2.4 million monthly visitors, she
knows how to make a grand arrival from her clothes to her ride.
These days, the main accessory the leading fashion
influencer can’t leave home without is -- a Toyota. Thanks to this new
partnership with Toyota, Sulmers is travelling in vehicles that most reflect
her sense of style, sophistication and versatility. The newly appointed
lifestyle ambassador is indeed living the bomb life.
between Toyota and Fashion Bomb Daily is a new venture to help us better
connect with one of our key consumer segments – African American women,” said
Jim Colon, vice president, African American Business Strategy, Toyota Motor
Sales, USA, in a press release. “With Claire Sulmers as a lifestyle ambassador,
we are able to align our vehicles with what’s hot, trendy and fashionable. It’s
a great way to showcase how our cars fit with the lifestyles of our consumers,
African American women who love fashion and Toyota. It’s a perfect fit. We look forward to doing more with Claire and
Fashion Bomb Daily,” said Jim.
women can catch Sulmers in "Let's Go Places with Claire", a video
vignette series that will feature a day in her fabulous life travelling on
girls road trips, shopping and fashion shows. The videos will appear on Fashion
Bomb Daily and Toyota’s African American social media channels on Facebook and
Twitter, called “Toyota Showcase.”
Toyota also plans to run digital ads promoting new products, including
the all-new 2015 Camry. Together, Toyota and Sulmers will reach more than 2.4
million people online.
“A true fashion diva
pays attention to all elements of style including the car she steps out of,”
said Sulmers, adding , “Living the bomb life definitely includes Toyota. I hope
my readers will join me on my fun adventures in the newest and most stylish
Sulmers will also
represent the brand at the upcoming 2014 Blogalicious conference for
multicultural social media influencers.
Closing out the convention, with "Conversations & Cocktails
with Claire," Sulmers will share how she elevated a fashion blog into a
competitive media entity, the release added.
Fashion Bomb Daily made Ebony magazine’s 2011 and 2014 Power
100 List. It has been recognised as a leading fashion blog in New York
Magazine, Glamour and Time. Further, Sulmers has served as a pop culture
commentator on VH1’s “The Fabulous Life of…” and BET’s “106 & Park.” She, Fashion Bomb Daily and her social media
channels have a great following among multicultural women, ages 18-35.