Hero Sprint, a brand of Hero Cycles Ltd., has launched its new range of cycles - Hero Sprint powered by Gemtec inspired by the energy and lifestyle of today’s youth who believe in constant evolution. Designed with a new ride geometry, smart fit ergonomics, and strong and light materials (Gemtec) at Hero Cycles R&D center in Ludhiana, the all-new Hero Sprint Gemtec bicycles are built for the Gen-Z.
Priced between Rs 10,000 and Rs 20,000, Hero Sprint offers a value-premium choice in the MTB/Hybrid category and has launched 6 Gemtec models in the first phase - Hustle, Hustle Glo, Compass, Trot, Howler 2.0 and Milano. In keeping with Hero Cycles’ customer-first approach, these will be available across its extensive nationwide network of over 2000 dealers in addition to their 340 Hero Sprint Stores in 248 cities.
Speaking on the launch, Aditya Munjal, Director, Hero Cycles noted, “Inspired by the generation that constantly seeks to find and express themselves with unwavering confidence, Hero Sprint powered by Gemtec is for today’s youth. As a leader in mobility, Hero Cycles continues to evolve, keeping cyclists at the heart of the transformation. Our proprietary Gemtec philosophy is a reflection of what the customers want their cycles to be - trustworthy, agile and technologically advanced. We want to empower the next generation of cyclists to change how they commute and seek out adventure every day."
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