Sprint, a brand of Hero Cycles Ltd., has launched its new range of cycles -
Hero Sprint powered by Gemtec inspired by the energy and lifestyle of today’s
youth who believe in constant evolution.
Designed with a new ride geometry, smart fit ergonomics, and strong and
light materials (Gemtec) at Hero Cycles R&D center in Ludhiana, the all-new
Hero Sprint Gemtec bicycles are built for the Gen-Z.
between Rs 10,000 and Rs 20,000, Hero Sprint offers a value-premium choice in
the MTB/Hybrid category and has launched 6 Gemtec models in the first phase -
Hustle, Hustle Glo, Compass, Trot, Howler 2.0 and Milano. In keeping with Hero
Cycles’ customer-first approach, these will be available across its extensive
nationwide network of over 2000 dealers in addition to their 340 Hero Sprint
Stores in 248 cities.
on the launch, Aditya Munjal, Director, Hero Cycles noted, “Inspired by the
generation that constantly seeks to find and express themselves with unwavering
confidence, Hero Sprint powered by Gemtec is for today’s youth. As a leader in
mobility, Hero Cycles continues to evolve, keeping cyclists at the heart of the
transformation. Our proprietary Gemtec philosophy is a reflection of what the
customers want their cycles to be - trustworthy, agile and technologically
advanced. We want to empower the next generation of cyclists to change how they
commute and seek out adventure every day."
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