Legends, the company behind Jawa and Yezdi Motorcycles, has associated with the
first ever Ladakh International Musical Festival (LIMF), an initiative led by
the Indian Army in the region to promote Ladakh’s local talent, youth and their
love for music.
music festival also aimed to pay tribute to the heroes who’ve laid down their
lives for their motherland. The festival witnessed a line-up of renowned local
artists and popular Indian bands and also saw a unique Jawa-Yezdi pop-up
the LIMF only marked the beginning of this association. After the conclusion of
the festival, around 24 Jawa and Yezdi motorcycles helmed by officers from the
Indian Army were flagged off from Leh to Rezang La War Memorial, the highest in
the world, to offer a tribute to the bravery of 120 soldiers who fought the
Chinese Army in 1962. This occasion was also marked by releasing a special
anthem song composed by musician Joi Barua.
Leh as a popular market among motorcyclists and tourists alike, with this
association, Classic Legends kicked off the first season for Yezdi motorcycles
in the region. To bring the Yezdi experience to a larger audience, the company
is actively focused on strengthening their association with the tour and rental
operators in the region and has also set up a full-fledged service facility in
the city to cater to the local buyers as well as members of its 'Kommuniti'
riding to the region.
deliveries for Jawa and Yezdi motorcycles already started to tour operators and
operational service facilities, the company is set to cater to riders this
Singh Joshi, CEO of Classic Legends, said, “When we first rode Jawa motorcycles
to Ladakh during our Ibex Trail ride in 2019, we established a great connect
with the Indian Army in the region through our Forever Heroes initiative and
have followed it up with numerous rides with them over the last few years. The
Ladakh International Music Festival is a welcome step towards encouraging the
local talent and enriching the music culture in the region".
is an important market for us, and we’ve ensured that through our partnerships
within the rental ecosystem and our focus on service support, Jawa & Yezdi
motorcycles will emerge as the preferred choice of touring motorcycles in this
breath-taking and challenging terrain,” he added.
festival saw performances from leading artists and bands from the country like
Indian Ocean, Tetseo Sisters from Nagaland, Yellow Diaries, Parashara, and Joi
Designed with a unique abrasive film for higher performance, TVS Apache, a friction brand of Brakes India, launched platinum brake pads for the luxury car range which have been designed for comfort an...
Uno Minda, a leading Tier 1 supplier of proprietary automotive solutions to original equipment manufacturers (OEMs), has announced the launch of its BS VI -compliant automotive engine oils for two-whe...
Vida, powered by Hero, the emerging mobility brand of Hero MotoCorp, has initiated operations of its public charging infrastructure in Bengaluru, Delhi and Jaipur. The brand has set up nearly 300 cha...