and Mahindra has signed a collaboration
agreement with Campervan Factory Pvt. Ltd. – a research-based, IIT
Madras-incubated caravan manufacturing company – to launch budget-friendly
luxury campers in India.
well-equipped campers based on the double-cab Bolero Camper Gold platform, will
cater to the self-drive tourism segment that is gaining popularity in the
is the first time that an Indian automotive OEM has ventured into the caravan
segment in India. As a part of this agreement, Mahindra will introduce
innovative campervan designs and models in India that match international
standards. These will be developed with assistance from IIT Madras Advanced
Manufacturing Technology Development Centre (AMTDC), International Centre for
Clean Water (ICCW) for water management and waste disposal solutions and Saint
Gobain Research Centre for their expertise in glazed solutions.
on this new venture, Harish Lalchandani, VP- Marketing, Mahindra Automotive
said “Mahindra’s entry into this segment fulfils the requirements of travel
enthusiasts for whom the open road is the destination and those who want to
enjoy the outdoors in complete freedom. Our Bolero Camper Gold - luxury camper
trucks will be kitted with all modern conveniences for safe, comfortable and
enjoyable travel – that too, at an affordable cost. Our alliance with Campervan
Factory to produce these high-quality yet rugged camper trucks will be a boon
for India’s travel and tourism industry to cater to a new class of adventure
seekers and adds a new source and RoI to business operations.”
Mahindra Bolero Gold Camper luxury camper trucks will be offered with a range
of facilities, including smart water solutions, beautifully designed fittings and
comfortable interiors to cater to all travellers. Each camper truck will offer
sleeping facility for four, sitting and dining facility for four, a restroom
fitted with a bio-toilet and a shower, a complete kitchen with mini-fridge and
microwave, an air-conditioner (optional), and a complete multimedia experience,
including television and other conveniences.
pocket-friendly caravan will be easy to operate and drive, and won’t require
special driving skills, making it easy for tour operators to rent these
caravans out as self-drive campers. This will also be beneficial for tourists
as it will provide them with privacy and safety. With these campers, one has
the freedom to venture out to any part of the country, even to remote spots.
The Bolero Camper Gold double-truck which forms the base for these campers is a
proven vehicle, and acknowledged for its reliability, performance, efficiency,
ruggedness and capability to handle the toughest of terrains.
a privilege to be associated with Mahindra & Mahindra to launch campers in
India. This could be a major shot in the arm for the Indian caravan market and
will change the very dynamics of holidaying in India. Caravan tourism is a
blessing for the sector, especially given the effects of the pandemic,"
said K M Vandhan, Director, Campervan Factory
Tourism has found favour from various State Governments and they have announced
many initiatives to support the industry, like the establishment of Caravan
Parks. States of Kerala, Maharashtra, Karnataka, Odisha, Madhya Pradesh, Uttar
Pradesh and many others have already announced caravan policies and are
promoting it extensively. Many other State governments are expected to announce
its Caravan Tourism programme shortly.
M&M partners with CSC Grameene Store to
deepen connect with over 7,00,000 villages in India
Mahindra & Mahindra Ltd. also announced its partnership with CSC Grameene Store,
a Government of India initiative. As a part of this association, the CSC
Village Level Entrepreneur (VLE) network will serve as M&M touchpoints in
over 7 lakh villages across India, further aiding and simplifying the process
of enquiries and purchases.
can visit their nearest CSC VLE store to make an enquiry about select Mahindra
vehicles, namely, Bolero, Bolero Neo, Scorpio, XUV 300, Marazzo, Bolero Pickup
and Bolero Maxi Truck. This will be processed digitally by the VLE to
facilitate information, test drive and/or delivery by an authorized Mahindra dealer.
is increasingly focusing on digital solutions and are confident that the
availability of skilled VLEs will provide the desired convenience and comfort
to customers in rural India and will make the purchase process more effective.
partnership will harness CSC Grameen’s digital platform to facilitate Mahindra
vehicle enquiries and real time online lead transfer to M&M from deep rural
pockets. Using CSC’s path breaking digital tools, the Village Level
Entrepreneurs(VLEs) would explain product features to customers and share the
purchase intent with M&M for further action by authorised Mahindra dealers.
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