M&M partners with CSC Grameene Store to
deepen connect with over 7,00,000 villages in India
Mahindra & Mahindra Ltd. also announced its partnership with CSC Grameene Store,
a Government of India initiative. As a part of this association, the CSC
Village Level Entrepreneur (VLE) network will serve as M&M touchpoints in
over 7 lakh villages across India, further aiding and simplifying the process
of enquiries and purchases.
can visit their nearest CSC VLE store to make an enquiry about select Mahindra
vehicles, namely, Bolero, Bolero Neo, Scorpio, XUV 300, Marazzo, Bolero Pickup
and Bolero Maxi Truck. This will be processed digitally by the VLE to
facilitate information, test drive and/or delivery by an authorized Mahindra dealer.
is increasingly focusing on digital solutions and are confident that the
availability of skilled VLEs will provide the desired convenience and comfort
to customers in rural India and will make the purchase process more effective.
partnership will harness CSC Grameen’s digital platform to facilitate Mahindra
vehicle enquiries and real time online lead transfer to M&M from deep rural
pockets. Using CSC’s path breaking digital tools, the Village Level
Entrepreneurs(VLEs) would explain product features to customers and share the
purchase intent with M&M for further action by authorised Mahindra dealers.