From
its humble beginnings at the Redditch factory, Royal Enfield has spent more
than a century creating memorable experiences and legendary motorcycling tales.
In its journey to encourage and kickstart the lifelong pursuit of exploration,
Royal Enfield has conducted rides across the globe- ranging from riding on the
highest motorable pass in the world, to reaching the Base Camp of Mount Everest
in Tibet; from riding over the most inaccessible mountain pass at Daulat Beg
Oldi, Karakoram, to riding across the desert at Kutch under picturesque night
skies.
Royal
Enfield is the world’s oldest motorcycle brand in continuous production since
1901. For 120 years, Royal Enfield has remained the preserver of the legacy of
building simple, pared-down, authentic classic motorcycles that are engaging
and fun to ride. Riding through time and tough terrain, Royal Enfield has
emerged victorious in rides that have tested the endurance of man and machine,
while remaining relevant and desirable through the ages.
Speaking
about the milestone year for Royal Enfield and the expedition attempt,
Siddhartha Lal, Managing Director of Eicher Motors Ltd, noted, “120 years is a
long legacy for the brand, and we are very happy to have made it count. Over
these years, we have created and nurtured a thriving culture of riding and
exploration around the world. This pursuit of exploration has been a
quintessential part of our DNA, and 90° South is another chapter in our series
of extraordinary, epic motorcycling rides.
In the past, rides like Himalayan Odyssey have paved the way for
motorcycling adventure in the Himalayas and an epic expedition like this to the
South Pole will further inspire people to become adventurers again. A test of
endurance and perseverance for man and machine, this expedition is the first of
its kind attempt to traverse the 770km long route to the South Pole on a
motorcycle.”
B
Govindarajan, Executive Director, Royal Enfield remarked, “It has been an
unbroken legacy of 120 years, of fueling and pushing the boundaries of human
exploration, and being an ally to many explorers. It is their journeys and
adventures that have inspired us to attempt this first of its kind motorcycle
expedition. This bold and ambitious attempt to ride to the very end of the
earth summarizes the resilience of the human spirit, and we hope to complete it
successfully as an ode to all Royal Enfield riders and their own inspiring
expeditions.”
Launched
in 2016, the Royal Enfield Himalayan is a simple, extremely capable, and
go-anywhere motorcycle. Inspired from the experience of decades of riding in
the Himalayas, and traversing thousands of kilometers of challenging terrain,
the Royal Enfield Himalayan was built to be a versatile motorcycle that is
capable on the road, as well as off the beaten track. The Himalayan has been a
trusted ally for many adventure seekers across the world.