Motor India aims to deliver a unique voice experience with a personal AI
assistant in the upcoming SUV – MG Astor. The British automaker announced that
the voice would be powered by none other than Paralympic athlete and Khel Ratna
Awardee Dr. Deepa Malik.
‘The Woman on Wheels’, Deepa has enlisted herself in record books for several
driving feats across deserts and mountains. She will be the voice of the
personal AI assistant in the soon-to-be launched SUV MG Astor.
has led disruption in the Indian automotive sector with many firsts like
internet-connected car Hector, pure electric SUV ZS EV, Autonomous Level I SUV
Gloster. For another industry first car – MG Astor with a personal AI assistant
– it only made sense for MG to onboard somebody like Deepa Malik who has
several firsts in her list of achievements.
about the partnership, Rajeev Chaba, President & Managing Director, MG
Motor India, said, “At MG, we strive to consistently create exciting and
meaningful experiences for our customers. In another first, we are introducing
a personal AI assistant in MG Astor. Having Deepa Malik, a woman of many
firsts, as a voice for Astor, is in line with our commitment to both community
and diversity. Deepa is the epitome of women empowerment and her voice in Astor
is a message for everyone to be unstoppable.”
Deepa Malik, the first Indian woman Paralympic
Medalist, said, “I am delighted to be the voice of the next MG SUV. I have
closely followed MG’s journey in India, and I applaud their vision. MG has not
only led the disruption in the automotive industry, but it has contributed to
the empowerment of different sections of society. It is commendable that MG’s
one-third of the active workforce is women. I am confident that MG will emerge
as a champion with the industry-leading features of Astor.”
The British brand MG in India is known for its
community and diversity-driven initiatives where it has supported women
empowerment with initiatives like Girl Child Education, ‘Drive Her Back’,
support of Patan Girls, dedicated hostels for women employees, and more.
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