celebration of twenty successful years of modern MINI production, HRH The
Prince of Wales visited the home of the brand at MINI Plant Oxford , to meet
the people behind the cars and to get an insight into the manufacturing
processes and developments in sustainable production.
Charles toured the site’s assembly hall, where he was able to meet some of the
130 apprentices, as well as staff who were closely involved in integrating the
manufacturing of the MINI Electric onto the standard production line, making Oxford
the first BMW Group plant in the world to build fully electric and combustion
cars on the same line.
MINI Electric was launched internationally in 2020 and has been so warmly
received by customers that production will double in 2021. The Prince of Wales
drove a MINI Electric off the production line as part of his visit. He was also
introduced to members of the MINI team whose families have worked at the plant
over a number of generations, across the decades.
Weber, Managing Director, Plant Oxford said: “It was an absolute honour and
pleasure to welcome HRH The Prince of Wales to the heart of the MINI brand here
in Oxford and we were delighted that he could join us to mark this important
manufacturing milestone. Over the past twenty years, the commitment and passion
of our associates, nearly a quarter of whom were with us when the first car
rolled off the line in 2001, has helped to strengthen MINI’s reputation around
the world. It’s fantastic for this special celebration to have been be recognised
with such a memorable royal visit. It was a real highlight to see His Royal
Highness drive one of our MINI Electrics off the production line today.”
Plant Oxford has been at the heart of its community for over 108 years and
employs over 3700 highly-skilled employees and apprentices, who together build
1000 MINIs a day - one every 67 seconds.
will be the first BMW Group brand to go fully electric by the early 2030s.
Plant Oxford has played a pivotal role in making MINI production more
sustainable over the past 20 years and will continue to do so as it plays an
important part in BMW Group’s strategy to reduce emissions from its production
plants globally by 80 per cent by 2030, compared to 2019.
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