in South India and those living in Mumbai opt for Mercedes Benz and BMW cars
when it comes to renting premium luxury cars. But people in North as well as
East India prefer Audi cars. This was stated by Hype Luxury Mobility Rentals, a
Bengaluru based company and India’s first and premier luxury car rental brand.
top preferences in Bengaluru include Mercedes Benz, followed by BMW, which is
the general trend in South India and Mumbai as well. In North and East India,
the demand for renting the Audi car is high.
Hype added 1,000 luxury cars and now has a fleet size of more than 14,000 with
over 6,000 luxury and 8,000 premium cars.
There has been an increase of 3-4 times in bookings, which has led the
organisation to double its fleet size.
Hype runs on an aggregator model, working with dealers and
manufacturers. In the luxury car renting,
people prefer self-drive to chauffeur driven with the ratio 60:40
Luxury Mobility Rentals company has now expanded its services to cater to the
fast-growing niche market. It had grown
to serve 19 cities across India over the recent months, covering, Ahmedabad,
Bangalore, Chandigarh, Chennai, Cochin, Coimbatore, Delhi NCR, Goa, Hyderabad,
Indore, Jaipur, Jodhpur, Kolkata, Mangalore, Mumbai, Madurai and Pondicherry.
In 2017, when Hype first started its
operations, it had launched the services across seven cities in the
country. Today, it is growing at a
300-400 percent month-on-month and strives to provide the best customer
is now focussing on Tier II cities and looks forward to serving Lucknow,
Kanpur, Ranchi and Baroda markets also in the year 2021. With the business is picking up rapidly, the
organisation is eyeing 300% growth in the fiscal year 2024.
about the organisation’s expansion plans, Raghav Belavadi, Founder and CEO,
HYPE Luxury Mobility, noted, “Since August 2000, there has been a sudden spike,
which is four to five times increase in the number of tourists renting our
luxury cars. The demand from different
regions in India drove us to expand our operations in other cities as well.” He
also added, “We have seen a significant increase in the demand for renting our
luxury cars for weekend getaways with families and friends, and expect the
trend to continue.”
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