a leading global supplier of liquid and powder coatings, announced its 2021
Global Automotive Colour of the Year –“ElectroLight.”
is an expressively refreshing green-yellow hue with inspired bold, contemporary
flavors that echo style, energy and flair. The unique personality of
ElectroLight evokes a blend of sporty design elements with functional
performance and offers great versatility when combined with two-tone charcoal
color accents or matte finishes on a variety of mobility solutions.
ElectroLight is formulated with reflective properties that make it highly
visible to light detection and ranging (LiDAR) systems, while its layer
structure and pigment content are easily transmissible by radio detection and
ranging (radar) systems.
innovative products that are ahead of the curve is what we live and breathe
every day at Axalta,” said HadiAwada, a senior vice president at Axalta, adding
that, “ElectroLightis another step toward illuminating a path for a green
future for all type of vehicles, including autonomous vehicles. Formulated with
mobility-sensing technology, ElectroLight combines a passion for individualization
with coating science into a functional, expressive and dynamic color.”
autonomous vehicles are closer than ever to becoming a reality and will
increasingly rely on LiDAR and radar technology to see and interact with the
world around them. ElectroLight meets industry safety standards and improves
the performance of both types of systems, making it a stand-out color option in
both trend and technology.
While Axalta’s 2020 Global Automotive Colour
Popularity Report shows that white remains the most frequently purchased
automotive colour globally, interest in automotive colors with a more
customized and personalized look are becoming increasingly desired by
consumers. Green has influenced both blue and yellow color palettes within
today’s vehicle market trends, driving colors into a more eco-centric theme.
This includes Sea Glass – a green-shade of blue and Axalta’s 2020 Global
Automotive Color of the Year – and now ElectroLight – a yellow-shade of green.
leads the coatings industry in mobility coatings and waterborne technology,
offering products that are easy to apply and that deliver outstanding
performance properties at variable gloss levels. These environmentally
responsible systems provide low-volatile organic compound (VOC) products and efficient
solutions for all applications from snowmobiles, to light vehicles, to
amusement park rides and more.
actively works to continue to provide innovative colour choices for automotive
buyers and refinishers that are on the leading edge of design and create
conceptual colors that are aesthetically and functionally beneficial to vehicle
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