is ready for India with the launch of “La Maison Citroën” phygital showrooms in
Delhi and Gurugram. Located in the most strategic locations for auto retail in
Delhi and Gurugram, these showrooms are among the first La Maison Citroen in
India that are ready ahead of the start of pre-booking date i.e. March 1,
2021.The showrooms will also offer customers a comfortable Test Drive
experience and full-fledged After-Sales services.
Maison Citroen will disrupt the codes of traditional automobile distribution.
It is a ‘feels like home’ comfort experience with its warm, friendly and
colourful ambience. A giant screen placed on the façade attracts passers-by,
encouraging them to walk inside. The warm interiors featuring a natural wood
finish and colourful inscriptions invite customers to experience the Citroën
brand and its century-old legacy.
full digital ecosystem will link seamlessly the digital experience of customers
and will enrich the journey at the showroom with ATAWADAC reception Bar, high
definition 3D configurator, Citroen Origins touchscreen.
part of the 360° Comfort strategy for India, Citroen will offer a range of
services to build trust with consumers with unmatched comfort, never
experienced before. These services will include attractive finance and leasing
services through Citroën Finance and Insurance and 30 minute Guaranteed
Citroen, the Aftersales workshop, will offer innovative services:
Anytime Anywhere Access
Virtual Remote Diagnostics
180 Minute RSA Guarantee
Periodic Service & Maintenance with Pickup & Drop
Genuine Spare Parts availability within 24 hours
on Wheels will enhance customer reach and be available for service or repair
jobs at the customer’s doorstep. Commenting on La Maison Citroen, Roland
Bouchara, SVP, Sales & Marketing, Citroën India, said, “We are excited to
innovate and launch the La Maison Citroen in India and the Delhi and Gurugram
phygital showroom is an important milestone as we gear up towards the launch of
our first car C5 Aircross SUV. The showroom will have numerous screens,
debuting the ATAWADAC experience (AnyTime AnyWhere AnyDevice AnyContent) and a
unique High Definition 3D configurator allowing customers to experience the
product with a 360° view and personalise their product and services.”
Joel Verany, VP, Sales & Network, Citroen
India said, “Citroën is all about comfort and digital innovation, and through
this La Maison Citroen phygital showrooms, we are confident that we will be
able to bring a revolution in the way an Indian car consumer looks at his car
purchasing journey. At the time of launch of the C5 Aircross SUV, La Maison
Citroen will welcome customers in 10 main cities in India.”
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