Kirloskar Motor (TKM) has unveiled ‘Adarshmann’, a novel cartoon strip whose
protagonist is based on the leading Bollywood star, youth icon and Toyota Urban
Cruiser brand ambassador Ayushmann Khurrana. The cartoon series to be released
on TKM’s social channels feature Ayushmann as a character who talks about the
message of #Respect.
the series, Ayushmann’s character together with #UrbanCruiser help people find
the right way to earn #Respect. Based on the concept of 'contest and create
your own' activities, the Adarshmann campaign comprises exciting contests and
activities for fans of Ayushmann and Toyota Urban Cruiser.
said, “I have always believed in delivering fresh ideas through new and
emerging formats. Therefore, I was excited with the concept of Adarshmann as a
platform to connect with the fans to talk about respect as an extension to the
successful brand campaign for Urban Cruiser. I’m glad to take forward this
campaign and keen to engage with the audience in this new avatar.”
Soni, Senior Vice President, Sales and Service, TKM, said, “The idea behind
Adarshmann was to leverage new-age tools to convey the story of respect in a
fun and engaging format while delivering key messages on safety and wellbeing
among others. And who better than Mr. Ayushmann Khurrana, who embodies the
brand promise of Urban Cruiser, to tell the story of respect. We are excited
and hope our customers and fans of Mr. Ayushmann will thoroughly enjoy the
series. Adarshmann provides an opportunity to delve into the ethos of the brand
and its ambassador.”
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